SEO For Trades
Perpetual10 specialises in SEO for trades, helping skilled professionals across plumbing, electrical work, building, joinery, plastering and more appear in the searches that matter most. With targeted optimisation and proven local SEO strategies, we make it easier for customers to find you, trust you and choose you over competing tradespeople in your area.
Move away from 3rd party lead platforms
Move away from 3rd party lead platforms
Rolling 30-day agreements
Rolling 30-day agreements
Invoiced only after work is complete
Invoiced only after work is complete
Get Your Trades Business Ranking Higher
We help your trades business rank higher by building a clear and targeted SEO strategy that focuses on the searches your customers make every day. This includes improving your website content, strengthening your Google Business Profile, targeting high-intent trade-related keywords and creating service pages that reflect the work you want to win.
With proven optimisation methods and an approach tailored to tradespeople, Perpetual10 puts your business in front of customers who need your services right now. This leads to stronger visibility, better enquiries and a clear advantage over other local competitors.
Most customers search online when they need a tradesperson, whether it is for repairs, installations or larger projects. If your business is not appearing near the top of those searches, competitors will win the enquiries before customers even reach your website. Trades SEO helps your business show up for the exact services people are looking for, which means more visibility and more opportunities to secure work.
A strong SEO strategy also builds long term trust and stability. Search engines need to understand what you offer, where you work and why customers should choose you. Clear service pages, accurate local information and a well optimised website all play a part in improving your rankings. Over time, this leads to consistent traffic, steady enquiries and a stronger reputation across your service areas.
Why Your Business Needs SEO
Pick The Package That Solves Your Problem
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"No More Middlemen" Package
Solves:
Dependence on third-party lead platforms
Low-quality, overpriced leads
Competing with undercutting contractors
Includes:
Local SEO setup & Google My Business optimisation
Targeted keyword research & service-page strategy
Monthly lead & visibility reporting
Goal:
Build a self-owned lead system through Google.
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"Be Found First" Visibility Boost
Solves:
Low visibility when locals search for your services
Losing jobs to more prominent competitors
Inconsistent enquiries
Includes:
Local keyword research
On-page SEO & technical audit
Google Business Profile optimisation
Weekly keyword tracking
Goal:
Get your business seen first when people search.
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"Proven or Free to Leave" Reporting Bundle
Solves:
Mistrust of agencies or paid ads
Lack of transparency around performance
Fear of wasting money
Includes:
GA4 setup or audit
Custom reporting dashboard
Monthly plain-English reports
Sales & lead tracking setup
Goal:
Gives you full clarity on what’s working — or you walk.
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"Website That Works" Overhaul
Solves:
Poor lead generation from your existing site
Thin, generic, or misaligned content
Missed ranking opportunities
Includes:
Full technical & content audit
Keyword-mapped service pages
Rewritten content & trust-building enhancements
Goal:
Turn the site into a 24/7 lead converter.
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"Simple Marketing Plan for Busy Trades"
Solves:
Overwhelm and inaction
No strategy or plan
Confusion around what works
Includes:
One-on-one strategy call
Google My Business optimisation
Local content plan (site & socials)
Monthly check-ins
Goal:
Gives you a clear, easy-to-follow action plan.
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"Show Me What's Working" Tracker Setup
Solves:
Blind marketing spend
Uncertainty about what’s driving leads
Inability to tie jobs to digital activity
Includes:
Lead source tracking setup
GA4 & Search Console integration
Sales, keyword & traffic reports
Monthly simplified dashboards
Goal:
Make marketing performance visible and actionable.
Many trades businesses struggle to rank well on Google because the online landscape is more competitive than ever. Time is one of the biggest issues. Most tradespeople are busy on the tools, which leaves little room for updating websites, writing content or managing online profiles. As a result, competitors who focus on SEO quickly take over the top spots.
Another major challenge is local competition. Trades like plumbing, electrics, building and joinery are crowded industries, and many businesses rely on the same broad keywords. Without the right strategy, your website can easily get lost beneath national directories, franchise companies and other local firms. Poor website structure, thin service pages, inconsistent contact details and a lack of reviews also hold businesses back, making it harder for customers to find and trust your services.
By addressing these issues through targeted trades SEO, your business can stand out online and attract more of the work you want.
Problems Trades Face
Getting Trades Local Work
Local work is the backbone of most trades businesses, which is why our SEO strategy is built around helping you show up in the areas you want to target. We start by strengthening your Google Business Profile, making sure your services, locations and contact details are accurate, complete and fully optimised. This helps you appear in the map pack, where most customers click when they need a tradesperson nearby.
We then focus on your website. This includes creating or improving location pages, adding clear service information and targeting the local keywords customers actually use. By building strong signals that tell Google exactly where you work and what you specialise in, we help you appear higher for searches in towns, cities and postcodes that matter to your business. The result is simple. More visibility in your local area and more of the jobs you want coming straight to you.
Our Process
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Keyword Research
We identify the terms your customers actually search for, helping you target high-value opportunities that drive traffic and results.
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Website Structure
We optimise your site’s layout and navigation so search engines can understand it easily and users can find what they need.
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Meta Data
We refine your titles and descriptions to improve visibility, boost click-through rates and make your pages more search-friendly.
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Content Creation
We create valuable, targeted content that answers customer questions, supports rankings and strengthens your brand’s authority.
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Link Building
We build high-quality, relevant links that boost your domain authority and help your pages rank higher over time.
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Reporting
We provide clear, regular performance reports so you always know what’s working, what’s improving and what’s coming next.
Choosing Perpetual10 means working with a team that understands how trades businesses win work online. We focus on practical, results-driven SEO that helps you rank higher, attract better enquiries and stay competitive in your local area. Every strategy is built around the services you offer and the specific locations you want to target.
You get clear communication, simple reporting and a team that knows the real challenges tradespeople face, from strong local competition to national directories dominating the search results. We handle everything from improving your website to strengthening your Google Business Profile and building trust through stronger content and reviews. With Perpetual10, you get a trades SEO approach that delivers reliable, long-term growth.
Why Choose Perpetual10?
Our Experience
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Flooring & Carpets
Ranking on page one of Google is a huge advantage for flooring and carpet businesses—where customers often choose the first company that looks reliable, local, and professional. Whether you're selling, fitting, or both, visibility in search results drives footfall, enquiries, and long-term growth.
But competition in this space is tough. From overlapping product and service pages to inconsistent location targeting and outdated sites, many flooring businesses struggle to get noticed online. We’ve helped both independent retailers and national brands climb the rankings—and turn search traffic into showroom visits and sales.
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Locksmiths
Ranking on page one of Google is crucial for locksmiths—especially when customers need help fast and choose the first trusted name they see. Strong visibility builds authority, increases call volume, and ensures you're found when it matters most.
But competition is fierce, particularly in local search. Locksmith sites often face challenges like duplicate service pages, thin location content, poor mobile performance, and lack of reviews integration. We’ve helped solo locksmiths and national firms climb the rankings—and turn online searches into emergency callouts and long-term contracts.
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Joinery & Carpentry
Ranking on page one of Google makes a real difference in trades like joinery and carpentry—where most customers start their search online and want someone they can trust to deliver quality work. Visibility in search results helps position your business ahead of competitors and win consistent enquiries.
But local search is competitive. From limited service areas and seasonal interest to poorly structured websites and thin content, many tradespeople struggle to get seen online. We’ve helped both independent joiners and larger carpentry teams climb the rankings—and turn traffic into real jobs.
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Plasterers
Ranking on page one of Google is a big win for plasterers—especially when customers are searching for trusted tradespeople in their area. A strong online presence builds credibility and keeps the enquiries coming in, whether for domestic jobs or large-scale commercial work.
But local SEO for trades can be tough. Plastering businesses often struggle with limited service pages, inconsistent content, outdated websites, and poor visibility in map results. We’ve helped sole traders and larger teams rise through the rankings and turn website clicks into booked jobs.
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Electricians
Ranking on page one of Google is a game-changer for electricians—especially when customers need a reliable expert quickly. Whether you're targeting domestic callouts or commercial contracts, strong online visibility helps build trust and drive steady enquiries.
But getting there isn’t always easy. Many electricians face challenges like weak local SEO, duplicate service pages, limited content, and underperforming websites. We’ve helped everyone from independent electricians to larger electrical contractors rise up the rankings—and turn online traffic into booked jobs.
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Builders & Construction
Ranking on page one of Google is a highly valuable goal for any business — but it’s especially crucial for builders, where search visibility can mean the difference between steady work and missed opportunities. The construction sector faces a unique digital landscape with its own set of challenges.
High competition, service overlap, thin or duplicate content, and technical issues from legacy sites are just some of the obstacles we’ve helped overcome to get both small independent builders and larger firms ranking at the top of Google.
Start Ranking Today
If you want more visibility, more local work and a stronger online presence, now is the perfect time to take action. Our tailored trades SEO strategies help you climb the rankings, reach the customers who are already searching for your services and bring in more consistent enquiries.
Whether you need a full SEO campaign or help improving the basics, we will build a plan that fits your goals and the areas you want to target. Contact us today for a free SEO audit and a personalised recommendation on how to start ranking higher and winning more of the jobs you want.