Trade SEO - Stop Losing Work to Competitors

Ranking on page one of Google is a huge advantage for flooring and carpet businesses—where customers often choose the first company that looks reliable, local, and professional. Whether you're selling, fitting, or both, visibility in search results drives footfall, enquiries, and long-term growth.

But competition in this space is tough. From overlapping product and service pages to inconsistent location targeting and outdated sites, many flooring businesses struggle to get noticed online. We’ve helped both independent retailers and national brands climb the rankings—and turn search traffic into showroom visits and sales.

Find out how we help flooring and carpet companies lay the groundwork for long-term success online.

Ranking on page one of Google is crucial for locksmiths—especially when customers need help fast and choose the first trusted name they see. Strong visibility builds authority, increases call volume, and ensures you're found when it matters most.

But competition is fierce, particularly in local search. Locksmith sites often face challenges like duplicate service pages, thin location content, poor mobile performance, and lack of reviews integration. We’ve helped solo locksmiths and national firms climb the rankings—and turn online searches into emergency callouts and long-term contracts.

Find out how we help locksmiths unlock better results with smart SEO.

Ranking on page one of Google makes a real difference in trades like joinery and carpentry—where most customers start their search online and want someone they can trust to deliver quality work. Visibility in search results helps position your business ahead of competitors and win consistent enquiries.

But local search is competitive. From limited service areas and seasonal interest to poorly structured websites and thin content, many tradespeople struggle to get seen online. We’ve helped both independent joiners and larger carpentry teams climb the rankings—and turn traffic into real jobs.

Discover how we help joiners and carpenters build visibility that lasts.

Ranking on page one of Google is a big win for plasterers—especially when customers are searching for trusted tradespeople in their area. A strong online presence builds credibility and keeps the enquiries coming in, whether for domestic jobs or large-scale commercial work.

But local SEO for trades can be tough. Plastering businesses often struggle with limited service pages, inconsistent content, outdated websites, and poor visibility in map results. We’ve helped sole traders and larger teams rise through the rankings and turn website clicks into booked jobs.

See how we help plasterers smooth out their SEO and build a pipeline of work.

Ranking on page one of Google is a game-changer for electricians—especially when customers need a reliable expert quickly. Whether you're targeting domestic callouts or commercial contracts, strong online visibility helps build trust and drive steady enquiries.

But getting there isn’t always easy. Many electricians face challenges like weak local SEO, duplicate service pages, limited content, and underperforming websites. We’ve helped everyone from independent electricians to larger electrical contractors rise up the rankings—and turn online traffic into booked jobs.

See how we help electricians power up their presence and grow online.

Ranking on page one of Google is a highly valuable goal for any business — but it’s especially crucial for builders, where search visibility can mean the difference between steady work and missed opportunities. The construction sector faces a unique digital landscape with its own set of challenges.

High competition, service overlap, thin or duplicate content, and technical issues from legacy sites are just some of the obstacles we’ve helped overcome to get both small independent builders and larger firms ranking at the top of Google.

Read more about how we can help you here.

We start with a full technical audit of your website to uncover any issues that could prevent you from ranking well. This includes checking your site’s loading speed, mobile responsiveness, security certificates, crawlability, and internal structure.

If you're building a new website, we’ll make sure it has a clean URL structure, user-friendly layout, and a strong base for SEO success. And if you already have a site, we’ll adapt and improve it without losing the value you’ve built up.

Delivering a smooth user experience is a core part of this stage. A fast, mobile-optimised, easy-to-navigate site not only pleases Google but keeps visitors engaged, encouraging more enquiries.

Having high-quality backlinks to your website boosts authority and trust, both critical ranking factors in Google's algorithm. We secure relevant, reputable links from directories, local news sources, trade publications, and blogs. This not only increases your site's authority but also drives real traffic from other platforms.

We also employ a technique known as “barnacle SEO,” where your brand is placed on high-ranking platforms like Checkatrade or Trustpilot to benefit from their search power. It’s a smart way to increase exposure, especially in highly competitive service areas.

Search engines prioritise websites that publish useful, relevant content regularly. That’s why we help you build a content plan tailored to your trade. This could include service-specific landing pages, blog posts offering expert advice, seasonal checklists, or project case studies.

A well-written blog post on “How to prepare your home for winter plumbing” or “What to look for in a new roof” can draw in visitors, answer questions, and encourage them to enquire — while also improving your site’s rankings.

We create and optimise each piece to target relevant keywords, link between pages, and establish your site as a trusted authority.

Once we know the keywords to target, we optimise each page on your website to ensure it performs well for both search engines and users. That includes:

- Writing compelling meta titles and descriptions to increase click-through rates

- Structuring your content with clear headings and logical flow

- Including service areas naturally within the copy

- Adding persuasive calls to action throughout the page

- Ensuring your site is easy to navigate and performs well on mobile

We also help you add or improve key trust elements, such as real customer testimonials, before-and-after photos, and clearly labelled contact options.

We research how your potential customers search for your services. That means looking beyond obvious terms like “plumber” or “builder” and identifying the long-tail, location-specific keywords that show strong buyer intent — terms like “combi boiler installation Stockport” or “roof leak repair near me.”

Our keyword strategy is based on targeting relevant keywords that match the services you offer and the areas you serve. This ensures the traffic you receive is more likely to convert into actual customers.

From there, we map keywords to individual pages on your site, ensuring each one is targeting a specific service and area. This helps Google understand exactly what you do and where you do it.

For local businesses, appearing in Google’s map results is vital. We optimise your Google Business Profile to boost your chances of featuring in the local pack — the top three map listings shown for searches like “emergency plumber Manchester.”

Our team ensures your name, address, and phone number (NAP) are consistent across directories like Yell, Checkatrade, and TrustATrader to strengthen local citations and improve rankings. We also guide you on collecting and responding to reviews — especially on Google — and implement structured data to highlight positive feedback in search results.

To further enhance trust and visibility, we help you use social media platforms like Facebook and Instagram, turning social proof into a valuable extension of your SEO strategy.