Trades SEO

We start with a full technical audit of your website to uncover any issues that could prevent you from ranking well. This includes checking your site’s loading speed, mobile responsiveness, security certificates, crawlability, and internal structure.

If you're building a new website, we’ll make sure it has a clean URL structure, user-friendly layout, and a strong base for SEO success. And if you already have a site, we’ll adapt and improve it without losing the value you’ve built up.

Delivering a smooth user experience is a core part of this stage. A fast, mobile-optimised, easy-to-navigate site not only pleases Google but keeps visitors engaged, encouraging more enquiries.

Having high-quality backlinks to your website boosts authority and trust, both critical ranking factors in Google's algorithm. We secure relevant, reputable links from directories, local news sources, trade publications, and blogs. This not only increases your site's authority but also drives real traffic from other platforms.

We also employ a technique known as “barnacle SEO,” where your brand is placed on high-ranking platforms like Checkatrade or Trustpilot to benefit from their search power. It’s a smart way to increase exposure, especially in highly competitive service areas.

Search engines prioritise websites that publish useful, relevant content regularly. That’s why we help you build a content plan tailored to your trade. This could include service-specific landing pages, blog posts offering expert advice, seasonal checklists, or project case studies.

A well-written blog post on “How to prepare your home for winter plumbing” or “What to look for in a new roof” can draw in visitors, answer questions, and encourage them to enquire — while also improving your site’s rankings.

We create and optimise each piece to target relevant keywords, link between pages, and establish your site as a trusted authority.

Once we know the keywords to target, we optimise each page on your website to ensure it performs well for both search engines and users. That includes:

- Writing compelling meta titles and descriptions to increase click-through rates

- Structuring your content with clear headings and logical flow

- Including service areas naturally within the copy

- Adding persuasive calls to action throughout the page

- Ensuring your site is easy to navigate and performs well on mobile

We also help you add or improve key trust elements, such as real customer testimonials, before-and-after photos, and clearly labelled contact options.

We research how your potential customers search for your services. That means looking beyond obvious terms like “plumber” or “builder” and identifying the long-tail, location-specific keywords that show strong buyer intent — terms like “combi boiler installation Stockport” or “roof leak repair near me.”

Our keyword strategy is based on targeting relevant keywords that match the services you offer and the areas you serve. This ensures the traffic you receive is more likely to convert into actual customers.

From there, we map keywords to individual pages on your site, ensuring each one is targeting a specific service and area. This helps Google understand exactly what you do and where you do it.

For local businesses, appearing in Google’s map results is vital. We optimise your Google Business Profile to boost your chances of featuring in the local pack — the top three map listings shown for searches like “emergency plumber Manchester.”

Our team ensures your name, address, and phone number (NAP) are consistent across directories like Yell, Checkatrade, and TrustATrader to strengthen local citations and improve rankings. We also guide you on collecting and responding to reviews — especially on Google — and implement structured data to highlight positive feedback in search results.

To further enhance trust and visibility, we help you use social media platforms like Facebook and Instagram, turning social proof into a valuable extension of your SEO strategy.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.