SEO For Builders

Before your site can rank, it needs to be technically sound. We audit your website to uncover issues that could be holding it back — from slow load times and broken links to poor mobile responsiveness and crawl errors. We then implement fixes that align with Google's latest algorithm updates, ensuring your site is fully indexable and performs across devices.

We also make sure your website is structured in a way that helps search engines understand your content. This includes reviewing your sitemap, implementing structured data where appropriate, and refining how your content is displayed in search results.

One of the most effective ways to get found as a builder is through local search — especially the “map pack” that appears on Google. We optimise your Google Business Profile, ensure your contact details are consistent across directories, and build location-based pages that target nearby towns, cities, or boroughs. This helps you rank when people search for “builder in [your town]” and significantly improves your chances of being seen by local clients.

Through accurate citation building and consistent NAP listings, we help you stand out to both your audience and search algorithms.

Backlinks — links from other websites to yours — remain one of the most powerful ranking signals in SEO. We focus on earning links from high-authority, relevant sources such as trade directories, construction blogs, and supplier websites. These build trust with search engines and demonstrate that your business is a credible authority in your industry.

Our link-building strategy includes outreach to architectural firms, building product suppliers, and relevant local platforms to ensure your website is featured where it matters.

Optimised titles, meta descriptions, alt text, and heading structures all play a part in how Google understands your website. But more importantly, we focus on creating content that speaks to your customers’ needs. From service pages to blog posts that answer planning permission questions or explain the cost of home extensions, our content doesn’t just rank — it converts.

Every page begins with keyword research to identify the most relevant keywords for your services and location. We then target these through content that not only improves website traffic but also builds trust and drives action.

We write with intent, placing key search terms such as “builders SEO”, “builders SEO agency Manchester”, and “builders digital marketing” strategically throughout your website — not for the sake of it, but to ensure your business is positioned where your customers are searching.

Strong SEO isn’t just about technical setup — it’s about trust. We produce content that builds your reputation and addresses real customer concerns.

Whether it’s a blog post explaining the stages of a renovation project or a service page describing your approach to kitchen extensions, we write content that positions your business as knowledgeable and approachable. We also focus on long-tail keywords, the kinds of phrases people actually type into Google, like:

- “how much does a loft conversion cost in Manchester?”

- “do I need planning permission for a rear extension?”

- “best materials for a bungalow renovation”

These types of queries might not have huge search volumes individually, but they attract highly qualified traffic. When done consistently, this strategy builds topical authority — a key ranking factor.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.