Stockport SEO Agency
Based in The Mailbox, 1 Exchange Street, Stockport, we have over 17 years of experience boosting our client's online presence with expert SEO services. Get found by your customers and grow your business today!
How often were your products or services searched for today in Google?
It's estimated Google processes around 8.5 billion searches a day. So potential customers are looking for your solutions, even for the most niche businesses.
Now consider 75% of this 8.5 billion don't scroll past the first page. Then you realise the question should have been, 'Did they see me?'
For us, SEO isn't just about appearing in Google. It's about appearing in Google for the correct terms on the first page.
We’re a Stockport Based Search Engine Optimisation Agency
The benefits of SEO are clear. By appearing at the top of search engine results pages (SERPs), you establish your brand as an authority in your industry and attract high-quality customers to your site. But SEO is more than just a way to increase traffic - it's a powerful tool for building trust and credibility with your audience.
For many businesses, however, SEO is a daunting task. With so many different factors to consider, knowing where to start or how to get the best results can be challenging. That's where our team of SEO experts comes in.
We have years of experience helping businesses like yours achieve their SEO goals. So whether you're just starting out or looking to take your existing SEO efforts to the next level, contact our team today so we can help you succeed!
How Does SEO Work?
Search engine optimisation (SEO) helps make your website more visible to people searching for your products or services. Optimising your site improves your rankings in Google and gets more traffic to your site. Here's how it works:
On-Page SEO
On-page SEO is the process of optimising the content and structure of your website. It includes:
Adding relevant keywords to your website's content
Optimising your website's titles and descriptions
Ensuring your site’s URLs are search-engine friendly
Creating high-quality, engaging content
Ensuring your site is mobile-friendly and loads quickly
Off-Page SEO
Off-page SEO refers to the tactics you use to improve your website's visibility outside your site. This includes:
Building high-quality backlinks to your site from other reputable sites
Creating and sharing valuable content on social media
Engaging with your audience on social media to build trust and authority
Keyword Research
Google needs to understand what you’re an authority in before it can rank you for relevant searches potential customers are looking for.
Keyword research allows us to first understand what you do and then find the people looking for those solutions.
Once identified, we work to include these terms in key areas of your site such as page titles and meta descriptions.
Website Structure
Think of your site structure as the foundations of a house. You won't see them most of the time, but if there's a problem, you'll soon know about it! Without a solid site structure, all other SEO activities are doomed to failure.
This means ensuring your URLs are search engine friendly, and that the code is easy for Google to crawl, index, and understand.
Backlinks
Backlinks are links from other websites to your own. When search engines see other reputable sites linking to yours, they consider you to be more authoritative and valuable. Think of them as votes of confidence - the more votes from sites Google already trusts, the more it trusts you.
Developing content that encourages high-quality sites to link to you is therefore essential to any SEO strategy.
Time
Getting on the first page of Google is hugely valuable. As such, it takes time. The amount of time depends on various factors, including the competitiveness of your industry, your existing content, and the strength of your domain.
We understand the need for quick results, however, so we develop campaigns that boost your other marketing activities immediately whilst SEO build up steam.
SEO Services We Provide
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Algorithm Recovery
Do you suspect you've received a penalty from Google that's preventing you from appearing on page 1?
Our team will help identify the source of the issue, remove it, and develop a strategy that restores Google's trust in your site.
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On-site content
Content is critical not just for SEO, but marketing in general.
We develop high-quality content that targets relevant keywords, answers the customer's question, and gives other sites a reason to link to you. You can even use it to boost your social media and email marketing activity.
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Ecommerce SEO
Ecommerce sites present a unique challenge due to their extensive product lists and the volume of pages this creates.
Duplicate content, niche keywords, and the sheer volume of work necessary to optimise an ecommerce site requires specialist knowledge.
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Local SEO
Local SEO requires different tactics than standard SEO. You'll need to ensure you've claimed your Google My Business (GMB) account, check your business information is consistent across the web, create content relevant to the local area, and obtain high-quality backlinks from nearby organisations.
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Link Earning (Not Link Building)
We believe in earned links, not built links. Earnt links are received naturally by creating content of such value that other site owners link to it as a result. These are the most highly valued links, showing relevance and authority within your industry.
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Technical SEO
Our technical SEO team focus on improving your site's speed and performance, ensuring mobile responsiveness, optimising the site's architecture and navigation, implementing structured data, and fixing any technical errors or issues that may hinder a search engine's ability to crawl it.
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SEO Audits
Our SEO Audits review your site's technical, content, and backlink strengths and weaknesses. We also review your competitors and undertake basic keyword research to understand the market. All findings are delivered via a report for you to decide on your next course of action.
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SEO Consultancy
Ideal for businesses that don't have the budget for a fully managed campaign or those with in-house teams that need support on more complex issues. We'll assess your needs and capabilities and formulate a bespoke package tailored to your specific situation.
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SEO Training
Whether it be a new starter you need to get up to speed quickly, looking to take things in-house, or making your marketing budget stretch further by adopting an 'SEO DIY' approach, our training will give you the tools and knowledge you need to succeed.
Why Use A Stockport SEO Agency?
SEO is critical for any business that wants to succeed online. By improving your website's visibility and ranking in the SERPs, you can drive more traffic to your site, generate more leads, and increase sales. However, SEO is a complex and ever-evolving field, and it can be challenging for businesses to stay up-to-date with the latest best practices and trends. That's where an SEO agency can help. Here are some reasons why you should consider working with an SEO agency:
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One of the biggest advantages of working with an SEO agency is we can help you get ahead of your competitors. By conducting thorough research and analysis of your industry, competitors, and target audience, an we help you identify opportunities for growth and develop a comprehensive strategy to outperform your competition.
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We have years of experience working with businesses of all sizes and in all industries. We monitor the latest trends, best practices, and algorithms used by search engines to rank websites. With our knowledge and expertise, our SEO agency can help you optimise your site to rank higher, increase your visibility, and drive more traffic to your site.
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Another significant advantage of working with an SEO agency is we can help you learn more about your customers. By analysing data from search engines, social media, and other sources, an SEO agency can provide insights into the behaviour, preferences, and needs of your target audience. This information can be invaluable in helping you create content that resonates with your customers and drives engagement.
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Finally, working with an SEO agency can help you build trust with your customers. By optimising your website and content for search engines, you can improve your online visibility and reputation. This can make it easier for customers to find you, trust you, and ultimately do business with you.
SEO Tools We Use
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SEMRush
SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.
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Screaming Frog
Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.
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Majestic
Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.
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DashThis
We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.
Our Experience
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Ecommerce
Ranking on page one of Google is a highly coveted achievement for any organisation. But especially for e-commerce businesses whose only sales channel might be their site. The online retail space is a difficult one, however, with very unique challenges.
Strong competition, large numbers of product pages, duplicate content, limited fresh content, and technical issues from legacy sites are just some of the issues our team have overcome in the past to take both small, independent shops to huge high street retailers to the top of Google.
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Hospitality
Ranking high in Google is crucial for organisations in the hospitality and event-based night-out industries, such as hotels, restaurants, mini golf, and other destination businesses. However, there are several specific challenges that these businesses face which our team are adept at solving.
High competition, location-specific searches, seasonal fluctuations, effective management of multiple locations, online reviews, managing peak vs off-peak times, and limited content are the problems we're used to solving.
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Trades & Construction
Trades businesses, such as plumbers, electricians, and builders, face several specific challenges when it comes to ranking on page one of Google.
Finding the time to produce content, ensuring they have enough work during 'quite' seasons whilst coping with peak times of the year, managing their local listings to attract nearby searches, and the high competition from many other tradie’s. Our team have worked with drainage specialists, locksmiths, driveway installers, and joiners to not only overcome these issues, but to thrive on Google.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!