SEO For Electricians

Ranking nationally may bring traffic, but if you're an electrician focused on a specific region, local SEO is what moves the needle. When someone types in “electrician near me” or searches for a service in your town, Google shows a list of local businesses — often accompanied by a map. This is called the map pack, and it’s where most local customers start.

To get your business listed in the map pack, we optimise your Google Business Profile. This includes ensuring your name, address, and phone number (NAP) are consistent across the web, collecting and managing reviews, adding detailed business information, and targeting hyperlocal keywords.

We also make sure your website reinforces your local presence — not just by mentioning cities but by creating location-specific pages that address the services you offer in each area. 

Whether you're based in the North West or elsewhere in England, we make sure you're visible to customers right where they are.

Ranking well is only half the battle. Your website also needs to turn visitors into customers. That’s why our approach to electrician digital marketing includes not only SEO but conversion-focused design and content.

We ensure your site is easy to navigate, fast to load, and mobile-friendly — critical factors for user experience and search engine rankings alike. Contact forms are placed strategically, your phone number is always visible, and everything is designed to encourage action.

We also help you create compelling service pages. For example, instead of just listing "rewiring" or "fuse box upgrades", we’ll build out targeted, optimised content for terms like “house rewiring in Manchester”, complete with helpful FAQs, pricing guidance, and trust-building signals such as certifications and testimonials.

Every page is built to demonstrate experience, expertise, authoritativeness, and trustworthiness — all factors Google takes seriously when deciding who ranks where.

Google wants to rank websites that are useful, trustworthy, and respected across the web. That’s why content and backlinks are essential parts of any effective electrician SEO strategy.

We support your SEO campaign with informative blog posts and service content that answer the questions your customers are asking. Articles like “How much does it cost to rewire a house?” or “What to do in an electrical emergency” help capture long-tail traffic while positioning your business as a local expert.

But great content alone isn’t enough. To build authority, we also focus on backlinks — links from other websites that point to yours. These act as endorsements, signalling to Google that your business is reputable. We secure these links through a mix of local directories, partnerships, and industry-specific sites. Even small wins, like being listed on a local tradesman site or sponsoring a community event, can give your SEO a significant lift.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.