Joiners SEO

Local SEO is critical for joiners. Most of your customers are based within a defined radius, and they’ll often add a location to their search—“joiner in Salford” or “bespoke carpentry Cheshire”, for example.

We optimise your site for location-based queries by:

- Claiming and enhancing your Google Business Profile

- Building high-quality local citations across trusted directories

- Optimising service pages with geographic search terms

This means that when someone searches for joinery services in your area, your business is more likely to appear in Google’s local pack and map listings, increasing both clicks and credibility.

Effective SEO starts with understanding exactly what your customers are searching for. We carry out in-depth keyword research tailored to the joinery sector, identifying both high-volume terms and long-tail keywords that indicate buyer intent.

This allows us to uncover valuable search terms such as “custom shelving installation”, “timber door repair in Manchester”, or “fitted wardrobes joiner near me” and integrate them naturally into your site’s content.

Instead of guessing, we base every optimisation on real data—ensuring your pages speak directly to the needs of your ideal clients.

Our approach to page SEO is built on relevance and structure. We enhance your service pages with optimised titles, headers, and content that align with the search terms your audience uses. At the same time, we ensure each page is rich in value, not just keywords.

From showcasing your services and materials to highlighting your unique craftsmanship, we craft high quality content that reflects your reputation and earns the trust of both users and search engines.

Strong internal linking, optimised meta descriptions, image alt tags and structured content ensure your pages are not only informative but also indexed correctly and ready to rank.

Even the best content won’t perform if your site is slow, disorganised, or difficult to use. Technical SEO ensures that your website runs efficiently, loads quickly, and provides a seamless experience for visitors across all devices.

We audit your site and fix common performance issues such as:

- Slow load times

- Broken internal links

- Poor mobile responsiveness

- Crawling or indexing errors

- Duplicate content or cannibalisation issues

By enhancing your technical SEO, we improve your site's usability and ensure search engines can properly access and rank your content. This contributes directly to a better user experience, lower bounce rates, and improved rankings.

Content isn’t just about blogs—it’s about building trust, demonstrating your expertise, and establishing topical authority in your field. Our content strategy includes creating valuable resources that answer the real questions your potential customers are asking.

This might include:

- A guide on “How to Choose a Joiner for Your Home Renovation.”

- A project showcase highlighting a custom staircase or kitchen build

- Local spotlight articles, such as “Joinery Projects Completed in Stockport.”

These articles target long-tail keywords, support your core service pages, and position your business as a thought leader in your trade. Content marketing also creates more entry points for your site—helping you capture traffic at different stages of the customer journey.

Description goes hereSearch engines trust websites that others trust. We help grow your site’s authority through a structured link-building campaign focused on acquiring backlinks from reputable, relevant sources.

This may include:

- Local press or community websites

- Industry-specific directories and trade associations

- Guest contributions to woodworking or construction blogs

- Supplier or partner sites

Rather than chasing vanity metrics, we focus on links that drive relevance and genuine visibility for your business. Over time, this builds a strong foundation that supports your search engine ranking across multiple keywords and pages.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.