Do You Need to Get More From Your Site?

Versatile and personalised, our SEO consultancy provides companies with the flexible support and expert guidance they need to develop their business online. SEO can be complex and confusing to navigate — and with high costs involved, companies need to know their money is properly allocated and well-spent.

Our SEO consultations provide clients with the benefit of our SEO knowledge, guidance and expertise tailored to your unique challenges, concerns and objectives. If your SEO is not professionally managed, having an expert on-side to advise you on strategy and implementation is crucial for effective SEO that delivers a return on your investment. At Perpetual10, our success lies in our personalised, pragmatic approach — focusing on providing actionable SEO insights and strategies.

SEO consultation Manchester
What is an SEO consultation

What Is an SEO Consultation?

SEO consultations are dedicated support sessions which provide expert advice and guidance tailored to your business and website. They enable you to take care of certain elements in-house and pay only for the services you need. Most commonly, they are used as an alternative to full-service SEO management — where a company pays a team of experts to manage everything on their behalf.

For some businesses, full-service SEO is too advanced for their needs or is inaccessible due to cost. A more flexible and cost-effective solution is required, enabling them to benefit from professionally managed SEO without the high price tag. We provide a bespoke SEO strategy and plan of action to implement in-house, helping you save costs and implement a more agile marketing strategy. Clients are responsible for creating content, building backlinks, fixing the site and carrying out any other regular SEO work.

The Value of SEO Consultations

There are many far-reaching benefits associated with having an expert SEO consultation. With dedicated professional guidance, you can work on growing your website’s profile in a targeted and productive manner, preserving precious funds and fuelling business growth more efficiently.

SEO consultations offer holistic support and vital services such as tailored strategies, industry insights and actionable plans, which can help businesses improve their search engine rankings, increase organic traffic and achieve their goals in terms of brand reach and revenue. SEO consultancy is also one of the most flexible and cost-effective ways to access specialist support compared to full-service SEO. It enables you to actively learn more about online visibility and take care of certain aspects in-house. Many businesses, such as small companies and start-ups, use consultancy to increase their revenue until they can invest in full-service management.

Value of SEO consultation

Our SEO Consultation Services

Our SEO consultations consist of a suite of services that focus on different areas of your site and current SEO strategy to identify areas for improvement, growth and optimisation.

SEO Strategy Development

SEO can be a minefield, and companies need expert support to identify an approach that will deliver results for their specific needs and audience. We create professional, customised SEO strategies based on each client’s goals, industry and competition so you can confidently channel resources and make clearer projections for growth.

Keyword Research

We have a uniquely detailed process when it comes to identifying the terms and phrases that need to be prioritised for your site, conducting comprehensive keyword research to identify high-potential keywords. Once done, you can take the findings and start applying the required changes to each page of your site.

Competitor Analysis

Competitor SEO strategies can reveal vital insights that can inform your approach and help you see results in a shorter space of time. As part of our SEO consultancy, we thoroughly analyse competitor sites to identify strengths, weaknesses and opportunities for our clients.

Analytics and Reporting

The world of SEO is constantly changing and fast-paced. New algorithm rollouts and industry developments can change how we approach your site’s optimisation. Throughout the process, we set up and stay on top of analytics to track progress, measure success and refine strategies.

Content Strategy

Content is more than words — it is a valuable tool we use from a technical perspective to help improve SEO rankings and sales. Content needs to be carefully planned and curated for the best results, so we develop dedicated content strategies designed to improve visibility, engagement and conversions for each client.

Backlink Audits

Backlinks are vital to establishing authority and enhancing your site’s long-term visibility. Our team conducts comprehensive competitor backlink audits and provides detailed, easy-to-implement recommendations to help you maximise link-building opportunities.

Our Process

1

Initial Consultation

All partnerships start with a detailed consultation to understand your needs and current SEO status. We ask questions about your business, audience and site to get a clearer picture of how we can help and what needs to be done to achieve your unique objectives.

2

Audit and Analysis

Our thorough SEO audits reveal the current state of your site’s SEO and clarify what actions need to be taken to improve visibility. By conducting a detailed audit and analysing your website performance, we can align your objectives with tried and trusted methods to improve your online profile.

3

Action Plan

We share a detailed action plan and specific recommendations for you to implement alongside our strategic suggestions. This comprehensive roadmap enables you to confidently spend time and resources on improving your site’s SEO with a clear path forward.

4

Strategy Development

No two sites are the same. Based on our initial consultation, client goals and audit findings, we carefully craft a customised SEO strategy designed with your audience and budget in mind. This becomes the foundation for everything that follows.

SEO Consultation FAQs

Here are some of our most frequently asked questions relating to our SEO consultation services. If you have a different query or need tailored advice, get in touch with our team today.

Businesses usually seek out a consultation when they are just starting out, are struggling with low traffic and poor online visibility, or need professional support at a lower cost than full-service SEO management. Any business can benefit from an SEO consultation — but before enlisting professional support, first identify which areas of your site’s SEO you need help with.

Although no two consultations are the same because every business has unique requirements, each SEO consultation can be broken down into roughly two parts — the first involving fact-finding and analysis, and the second focusing on solutions and strategies. During a consultation we are also available to offer guidance and answer any questions you have about the process.

Every client’s needs are different so the length of time varies. Timings depend on the level of consultation needed, the size of your business and site, the number of products or services you have, and how many customer audiences you want to target. The initial meeting normally takes around 45 minutes to an hour, but we can send a discovery questionnaire in advance to help shape the meeting and cut down on time.

Every consultation begins with an initial discussion to understand your business, audience and goals. We’ll need the name of your site and in some cases access to it. During this meeting you’ll complete a discovery questionnaire covering USPs, target audience profiles, what success looks like for you (sales, social engagement), brand guidelines, Tone of Voice documents, example keywords and competitor awareness.