Last updated: 21 September 2026
This Privacy Policy explains how Perpetual 10 collects, uses, shares and protects your personal data when you visit our website, contact us or otherwise engage with our services. It also sets out your rights under UK data protection law and how to exercise them.
We are committed to protecting your privacy and handling your personal data in an open and transparent manner, in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR).
1. Who we are
Perpetual 10 (“we”, “us”, “our”) is a Manchester-based digital marketing agency specialising in SEO and PPC. For the purposes of data protection law, we are the “data controller” responsible for your personal data.
- Company name: Perpetual 10
- Registered in England and Wales, company number: 11549738
- Address: The Mailbox, 1 Exchange Street, Stockport, SK3 0GA
- Email: peter@perpetual10.co.uk
- Telephone: 0161 820 2581
- Website: https://www.perpetual10.co.uk
If you have any questions about this policy or about how we handle your personal data, please contact us using the details above.
2. The personal data we collect
We may collect and process the following categories of personal data:
Information you give us
- Contact enquiries: when you complete the contact form on our website or email us, we collect your name, email address and the content of your message, together with any other information you choose to provide.
- Client and business information: if you become a client or supplier, we collect the information needed to provide or receive services, such as contact details, billing information and correspondence.
- Recruitment: if you apply for a role with us, we collect the information contained in your application, CV and any correspondence.
Information we collect automatically
- Technical and usage data: when you visit our website, we automatically collect certain information through cookies and similar technologies, including your IP address, browser type and version, device information, operating system, referring website, the pages you view and how you interact with them.
- Server logs: our web server keeps standard access logs, which may include your IP address and the date, time and details of your requests, for security and diagnostic purposes.
We do not knowingly collect any special category data (such as information about health, race, religion or political opinions) through our website, and we ask that you do not send us such information via our contact form.
3. How and why we use your personal data
Under UK data protection law, we must have a lawful basis for processing your personal data. The table below sets out how we use your data and the lawful basis we rely on in each case.
| What we use your data for | Lawful basis |
|---|---|
| Responding to enquiries submitted through our contact form or by email, and following up on them | Our legitimate interests (to respond to and manage enquiries); and/or taking steps at your request before entering into a contract |
| Providing our services to clients, managing our relationship with you and handling billing | Performance of a contract; and our legitimate interests in running our business |
| Sending service-related communications and, where relevant, marketing communications | Our legitimate interests; and/or your consent where required |
| Measuring and analysing how our website is used so we can improve it (analytics cookies) | Your consent |
| Advertising and measuring the effectiveness of our advertising, including remarketing (advertising cookies) | Your consent |
| Keeping our website and systems secure, preventing fraud and diagnosing technical problems | Our legitimate interests (to keep our website and business secure); and compliance with our legal obligations |
| Managing job applications and recruitment | Our legitimate interests; and taking steps at your request before entering into a contract |
| Complying with our legal and regulatory obligations, including keeping accounting records | Compliance with a legal obligation |
Where we rely on legitimate interests, we have considered whether those interests are overridden by your rights and freedoms, and we have concluded that they are not. You can ask us for more information about this assessment at any time.
4. Cookies and similar technologies
Our website uses cookies and similar technologies. Cookies are small text files placed on your device that help websites work, and provide information to the website owner.
We use the following types of cookie:
- Strictly necessary cookies — required for the website to function correctly (for example, to manage security and remember your cookie preferences). These do not require your consent.
- Analytics cookies — for example Google Analytics, which help us understand how visitors use our website so we can improve it. These cookies are only set with your consent.
- Advertising cookies — for example Google Ads, which help us deliver and measure our advertising and, where relevant, show you relevant ads on other sites (remarketing). These cookies are only set with your consent.
When you first visit our website you will be asked to accept or reject non-essential cookies. You can change your preferences at any time via the cookie settings on our website, and you can also control cookies through your browser settings. Blocking some types of cookie may affect your experience of the website.
To learn more about how Google uses data when you use our website, and to opt out of Google Analytics, see Google’s privacy & terms and the Google Analytics opt-out browser add-on.
5. Who we share your data with
We do not sell your personal data. We may share it with the following categories of recipient, and only to the extent necessary:
- Service providers and processors who help us run our business and website, such as our website hosting provider, IT and email providers (for example Microsoft 365), and analytics and advertising providers (for example Google). These providers act on our instructions and are bound to keep your data secure.
- Professional advisers such as accountants, lawyers and insurers where necessary.
- Regulators, law enforcement and other authorities where we are required to do so by law, or to protect our rights.
- Buyers or successors if we sell, transfer or reorganise all or part of our business.
6. International transfers
Some of our service providers (for example Google and Microsoft) may store or process personal data outside the UK. Where personal data is transferred outside the UK, we ensure an appropriate level of protection is in place — for example by relying on UK “adequacy” regulations, the UK International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses. You can contact us for more information about the safeguards we use.
7. How long we keep your data
We keep your personal data only for as long as necessary for the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. In general:
- Contact enquiries that do not lead to a business relationship are kept for a reasonable period and then deleted.
- Client records are kept for the duration of our relationship and for a period afterwards in line with our legal and contractual obligations.
- Accounting and tax records are kept for at least six years, as required by law.
- Recruitment data for unsuccessful applicants is kept for a limited period after the recruitment process and then deleted.
When we no longer need your personal data we will securely delete or anonymise it.
8. Your rights
Under UK data protection law you have the following rights:
- The right to be informed about how we use your personal data (which this policy provides).
- The right of access to a copy of the personal data we hold about you.
- The right to rectification of inaccurate or incomplete data.
- The right to erasure (“the right to be forgotten”) in certain circumstances.
- The right to restrict processing in certain circumstances.
- The right to data portability, allowing you to obtain and reuse your data in certain circumstances.
- The right to object to processing based on our legitimate interests, and to direct marketing at any time.
- Rights relating to automated decision-making and profiling — we do not make decisions that have a legal or similarly significant effect on you based solely on automated processing.
- The right to withdraw consent at any time where we rely on your consent.
To exercise any of these rights, please contact us at peter@perpetual10.co.uk. We will respond within one month. Exercising your rights is normally free of charge, and we may need to verify your identity before acting on a request.
9. Marketing
Where you have asked us to, or where we are otherwise permitted to, we may send you marketing communications about our services. You can opt out at any time by using the unsubscribe link in any marketing email, or by contacting us. Opting out of marketing will not affect any service-related communications.
10. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse or alteration. However, no transmission of data over the internet can be guaranteed to be completely secure.
11. Third-party websites
Our website may contain links to third-party websites, including our LinkedIn page (linkedin.com/company/perpetual10). This policy does not apply to those websites, and we are not responsible for their privacy practices. We encourage you to read the privacy policy of any website you visit.
12. Children’s privacy
Our website and services are intended for businesses and adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.
13. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date. We encourage you to review this page periodically.
14. How to complain
If you have any concerns about how we handle your personal data, please contact us first so we can try to resolve the matter. You also have the right to lodge a complaint with the UK’s data protection regulator:
- Information Commissioner’s Office (ICO)
- Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
- Helpline: 0303 123 1113
- Website: https://ico.org.uk