Do You Need Instant Traffic to Your Site?

At Perpetual10, we help businesses across Manchester get more from their Google Ads campaigns. Whether you’re looking to generate enquiries, increase online sales or improve an existing account, we build campaigns around your business goals and focus on making your advertising budget work harder.

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Hands typing on MacBook Air with Google search open, coffee nearby.

Google Ads Management That Focuses on Results

Getting clicks is easy. Turning those clicks into paying customers takes the right strategy. Poor keyword targeting, ineffective ads and inaccurate conversion tracking can quickly waste your advertising budget.

As a Google Ads agency in Manchester, we focus on attracting the right audience, improving conversion rates and reducing unnecessary spend. Whether you’re a local service provider, an eCommerce retailer or a B2B business, we’ll develop a strategy that targets meaningful results rather than simply increasing traffic.

Our Google Ads Services

We provide complete Google Ads management in Manchester, covering everything from initial campaign setup to ongoing optimisation.

Google Ads Campaign Setup & Management

We create and manage Google Search campaigns built around your services, customers and objectives. This includes campaign structure, ad copy, bidding strategies and budget allocation.

Keyword Research & Targeting

We identify searches that show genuine buying intent and regularly review search terms. By excluding irrelevant searches through negative keywords, we help reduce wasted advertising spend.

Conversion Tracking & Landing Pages

We review conversion tracking across Google Ads and Google Analytics 4 (GA4) to measure enquiries, calls and sales. We also assess your landing pages to identify improvements that could help turn more visitors into customers.

Performance Max & Remarketing

Where appropriate, we use Performance Max and remarketing campaigns to reach relevant audiences and reconnect with potential customers. For eCommerce businesses, we also provide dedicated Google Shopping Management.

Ongoing Optimisation & Reporting

We continually review campaign performance, refine targeting, test advertising messages and adjust budgets. You’ll receive clear reporting focused on leads, sales, advertising costs and return on investment.

How We Improve Your Google Ads Performance

Every campaign starts with understanding your business and what you want to achieve. If you’re already advertising, we’ll audit your account to identify wasted spend, tracking problems and opportunities for improvement. For new campaigns, we’ll research your market and build an account structured around your objectives.

Once your campaigns are running, we monitor performance and make adjustments based on real data. For businesses targeting Manchester and the surrounding areas, we’ll also review geographical targeting to make sure your ads reach customers in the locations that matter.

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Proven Google Ads Results: Cole & Mason

623% average return on ad spend over 12 months.

We worked with Cole & Mason to improve their Google Ads performance through better campaign segmentation, accurate conversion tracking and more effective budget allocation.

By restructuring campaigns, correcting tracking issues and improving their Google Shopping setup, we helped achieve an average ROAS of 623% over 12 months, exceeding their original 300% target.

Read the Cole & Mason Google Ads Case Study

Why Choose Perpetual10?

With over 17 years of experience managing Google Ads campaigns, we understand that successful advertising isn’t simply about spending more money. It’s about making informed decisions that improve the return on your investment.

Based in Stockport, Greater Manchester, we support businesses locally and across the UK. Our approach combines detailed campaign management, accurate tracking and straightforward reporting, so you understand where your budget is going and what your advertising is achieving.

What Our Clients Say

  • Peter and his team have been working on getting our website up the google rankings along with other SEO improvements and it’s starting to finally pay dividends, we are starting to see traffic through our website which has resulted in orders
    Tom Houlker
  • We started with no Google Ads setup at all, and he guided us through developing a clear, effective strategy that gave our business real momentum. Thanks to his expertise, we’ve just had our best two months of sales since launching
    Sharondeep Kaur Sandhu
  • Their communication, proactivity and consistency are miles ahead compared to agencies we’ve worked with in the past. Pete and the team take time to understand the bigger picture, asking questions to understand our overall goals to advise strategies based on real context and facts, not guesswork.
    Rhys Jones
Contact Our Team

Google Ads FAQs

Here are some of the most common questions we receive about Google Ads management. If you don’t see your answer here, please get in touch for tailored advice.

The cost depends on your industry, advertising goals and competition. Your overall investment will include your Google Ads budget and any management fees. We’ll review your requirements and recommend an appropriate starting budget before work begins.

Google Ads can start attracting visitors once your campaigns are approved and running. However, generating consistent, cost-effective enquiries or sales usually requires ongoing testing and optimisation. The timeline depends on your budget, competition and campaign performance.

Yes. We can audit your existing account to identify issues with targeting, campaign structure, conversion tracking and advertising spend. We’ll then recommend changes to improve performance.

Our service covers keyword research, campaign setup, ad creation, bidding strategies, conversion tracking, ongoing optimisation and performance reporting. We’ll tailor the work to your business objectives.

Yes. We can configure campaigns to target Manchester, Greater Manchester or other relevant locations. We’ll also review location settings and search performance to help focus your budget on customers within your service area.