Do You Need to Get More From Your Site?

If you’re unsure whether SEO can help your site, you’re struggling to make sales, or you’re dealing with low traffic, then our SEO audit will bring you the clarity you need to turn things around.

Is poor online visibility affecting your business growth? Could you be reaching more customers more efficiently? The complex world of SEO often throws up many challenges, and it’s difficult to navigate without expert support. This is where a specialist SEO audit becomes an essential tool, offering invaluable insights into exactly how your site is performing.

An SEO audit provides a holistic review of all SEO considerations, giving you a detailed and simple-to-read summary of where your site is going well and where it’s falling short — and what we recommend to remedy it. A comprehensive audit is also crucial to identify your website’s strengths, weaknesses and opportunities for improvement.

Analytics dashboard showing performance data
Digital marketing data and charts

What is an SEO Audit?

An SEO audit is a bit like an MOT for your car — except we’re getting under the skin of your website and evaluating the unseen aspects that form part of the overall impression search engines receive when ranking your site. Our comprehensive SEO audits assess off-page and on-page elements, technical SEO, and content.

The scope of an SEO audit is vast, reviewing all aspects of a website’s SEO performance including backlink strength, existing rankings, organic traffic, site speed, existing content value, and meta data optimisation.

Unlike a basic technical SEO audit, a comprehensive SEO audit looks at all areas of SEO — including tech SEO, but also encompassing other important areas such as content, user experience, and site structure.

Importance of an SEO Audit

Clarity is key when selling online — so you want to know exactly what’s holding you back and where your resources are best deployed before work starts. Companies can easily waste thousands on SEO, delivering underperforming results simply because their strategy doesn’t target the key areas where their site is falling short.

As a complete and thorough evaluation of your website’s current status, comprehensive SEO audits offer a full overview of the site’s weaknesses and strengths. This provides a detailed roadmap and a bespoke plan rather than a generic one-size-fits-all approach that leads to wasted time, money, and effort.

Although most sites only undergo an SEO audit once or twice in their lifetime, supplementary audits at regular intervals are one of the best ways to stay competitive and adapt responsively to algorithm changes and industry developments.

SEO strategy planning

Our SEO Audit Services

Our SEO audit service is extensive and inclusive of all key elements of your site — but we also offer bespoke support to all our clients based on their specific needs.

Technical SEO Audit

The unseen, technical aspects of SEO can have a significant impact on your site’s visibility — and specialist knowledge is needed to assess and detect issues and shortcomings. Our expert team analyses all technical SEO aspects of your site to determine where they may be falling short, including site speed, mobile-friendliness, crawlability, and indexation.

On-Page SEO Audit

Many businesses don’t realise that each individual page performs independently but also collectively impacts the site as a whole. Our team analyses and reports on on-page elements like meta tags, headers, content quality, keyword usage, and internal linking — assessing pages individually before identifying patterns or issues across the site that may require attention.

Off-Page SEO Audit

Off-page elements can significantly influence your website’s performance and search engine ranking. In addition to focusing on the site itself, we dive into the off-site factors that may be impacting your brand’s visibility online, evaluating key factors such as your backlink profile, domain authority, and social signals.

Analytics and Reporting

Our analytics don’t end at the audit stage — we continually monitor your site’s progress and provide regular data-driven insights and actionable recommendations to help uplevel your site’s profile online at every step of the way.

Content Audit

Content is a crucial but often overlooked aspect of SEO — so we take the time to review the quality, relevance, and performance of all existing content to determine how engaging it is and whether it aligns with priority keywords. We’ll also identify where content can be improved in terms of length, readability and keyword distribution.

Local SEO Audit

Great SEO begins with a strong geographical presence, so we assess local SEO factors such as your Google Profile listing, local citations, and reviews — even for national and multinational companies. For businesses serving a smaller geographical area, we highlight where local SEO can be better used to enhance traffic and sales.

Our SEO Audit Process

01

Initial Consultation

Every SEO project starts with a detailed consultation to understand each client’s unique goals and current SEO status. We’ll use this to inform our approach and get to grips with what your brand is about and what you’re looking to achieve.

02

Comprehensive Analysis

Once we’ve completed the initial consultation, we begin our step-by-step approach to a thorough SEO audit. From on-page assessments and site speed tests to content checks and technical evaluations, we use a variety of tools and methodologies to analyse your site’s current SEO.

03

Action Plan

Once we’ve thoroughly audited your site, we develop a customised action plan based on the audit findings. We combine our unique approach with insights gleaned from your site to create a strategy tailored to your site, industry, budget and business goals.

04

Reporting

We present our findings in a detailed report, highlighting areas of strength and improvement. Clarity is key, so we won’t confuse you with technical jargon. We run through all aspects of the report with you to ensure everything makes sense and you have actionable insights to implement.

SEO Audit FAQs

Here we’ve shared some of the most common questions we receive about SEO audits. If you don’t see what you’re looking for, please get in touch and we’ll be happy to help.

SEO audits are recommended for all sites periodically. If it’s been a while since you’ve had a professional eye cast over your site’s SEO, it’s a good idea to arrange an audit. We also recommend audits if your current SEO is not performing as well as it once did, or significant changes have taken place such as a drop in traffic or elevated bounce rate.

Because of the huge number of elements to consider, SEO audits typically take one to two weeks depending on the size and nature of your site. At Perpetual10, we’ve refined our process and can deliver preliminary reports in around 48 hours, detailing the most important elements impacting rankings so you can implement remedial action right away.

Before we conduct an audit we’ll briefly run through your website and business with you, covering aspects such as the keywords you want to rank for and what you’re looking to get out of the audit. We’ll also discuss your specific goals and target audience to help inform our approach. Once we have the basics, we’ll do the rest.

SEO audits generally take place before remedial SEO services are carried out, but we recommend continuous monitoring to stay ahead of algorithm updates. Generally an audit only needs to be conducted annually, but you may also want professional support if you notice significant changes or a noticeable drop in traffic within a short space of time.

We’re Here To Help.

If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!

Email: peter@perpetual10.co.uk

Phone: 0161 820 2581