Is a Lack of Quality Links Letting Your Site Down?
If you’re struggling with poor visibility and slow sales, our linkbuilding service can help you get the attention and engagement you need.
High-quality backlinks are one of the essential ingredients of good SEO and domain authority. So if you’re not actively linkbuilding or don’t know where to start, this could be the issue that’s holding you back. With over 17 years of SEO experience and a track record of inspiring case studies from happy clients, our friendly team of experts can help you establish authoritative and relevant backlinks to uplevel your site’s success.
What is Linkbuilding?
Linkbuilding is an SEO technique that involves securing links from other websites that direct users to yours. Although the introduction of new elements has arguably reduced its importance in recent years, it’s still considered a critical component for higher Google rankings — and one of the more challenging aspects of SEO. These two factors mean site owners often neglect linkbuilding, presenting a real opportunity for those prepared to engage with it.
Links typically fall under two categories — internal and external. Linkbuilding is concerned with outbound links on other sites that point to yours. It’s not just the quantity that counts, however. The quality of inbound links also plays a critical role. Getting this right involves an in-depth understanding of link equity, the value given to certain links by search engines, and your competitor’s Domain Authority — so specific expertise is very often needed to see results.
The Importance of Quality Backlinks
Once upon a time a backlink was a backlink — but as things evolved it became apparent that not all were created equal. A link from a trusted, high-authority site has significantly more impact than a link from a spam source. Now it’s a case of quality over quantity, with good backlinks improving search engine rankings and increasing organic traffic through establishing credibility, trust and relevancy. Backlinks also offer a direct traffic source to your site, provided they are well thought-out and carefully sourced.
Low-quality backlinks tend to come from fake or artificial sites, spam, forced associations, or sources completely irrelevant to your business. By contrast, high-quality backlinks make sense and come from reputable, valuable sources. Sourcing, vetting, and securing these backlinks is no easy feat — which is where our specialist linkbuilding service comes in.
Our Linkbuilding Services
We provide a complete range of linkbuilding services, so you can select priority areas or request a bespoke plan. We also support you with site optimisation from start to finish.
Backlink Analysis
Before work starts, we perform a comprehensive analysis of your existing backlink profile. This gives us an idea of your current situation and how things can be improved. We’ll assess your current Domain Authority, identify spam or toxic links that could be holding you back, and highlight good quality links that could be enhanced further.
Competitor Analysis
Competitor analysis is crucial when it comes to effective linkbuilding — both to investigate how competitor sites may be outperforming yours and to understand where poorly performing sites are falling short. This allows us to put together a bespoke master plan and clearly identify potential linkbuilding opportunities for your business.
Outreach
Reaching out to authoritative websites for link placement is often a sticking point for many companies who don’t have the contacts to make connections easily. At Perpetual10 this is one of our specialties — our clients benefit from the extensive network of long-term relationships with industry influencers and webmasters we’ve built up over the years.
Social Media
We leverage social media to promote your content, enhancing visibility and engagement. This strategy encourages natural link acquisition as users share and reference your content across various platforms.
Our Linkbuilding Process
As SEO experts, we know what it takes to establish your site as an authority through intelligent linkbuilding techniques. Our strategy is tailored to each client and their specific needs, but follows our tried and tested formula for success.
01
Research & Strategy
The first step is thorough research — including an in-depth evaluation of your site’s current status and where your pages rank for target keywords. Using this intel, we develop a customised linkbuilding strategy for your site.
02
Outreach & Content
Once we have a strategy in place, we begin to connect with and source links via our unique outreach process, whilst also creating dedicated linkbuilding content like blogs and landing pages.
03
Reporting & Analysis
Throughout the process you’ll receive regular reports on the progress and success of our linkbuilding efforts, with clear, jargon-free communication at every step of the way.
04
Implementation & Monitoring
During implementation, we focus on incremental actions while continuously monitoring progress to proactively build an efficient strategy in the shortest amount of time.
Linkbuilding FAQs
Here are some common questions and answers related to linkbuilding. For tailored advice or to ask a different question, please contact our team.