SEO For Plumbers

The first step in any SEO campaign is understanding how your customers search. This involves researching keywords that reflect commercial intent — terms that suggest someone is looking to hire a plumber, not just read an article.

We identify high-performing keywords like “toilet repair Manchester” or “plumbing company in Stockport” but also uncover long-tail search phrases and question-based queries to target through content. These help you rank for a broader set of terms, especially in local markets where competition varies by area. Keywords are carefully mapped to specific pages of your site, a process known as keyword mapping, so each part of your website contributes to your overall visibility.

Your website is your shopfront. It needs to load quickly, work seamlessly across all devices, and make it easy for someone to understand your services and get in touch.

We enhance every element of your plumbing website to maximise both visibility and usability. This includes improving site structure, optimising content for relevant keywords, and ensuring that technical elements, such as metadata, URLs, internal links and alt text, are aligned with best practices.

We also focus on user experience, ensuring that your visitors can easily find what they need, navigate between pages, and take action. A confusing layout or slow loading time can lose you a lead in seconds. Our work helps keep them engaged and moving toward conversion.

Searches like “plumber near me” or “boiler service [town]” trigger localised results, including the Google Map Pack — the three business listings shown at the top of most local searches. 

This is some of the most valuable real estate in search, and we ensure your business has the best chance of appearing there. Through local SEO for plumbers, we optimise your Google Business Profile, build citations across local directories, and help you generate more high-quality customer reviews.

Local SEO ensures your plumbing company is visible not just in organic results but also where it matters most — on mobile maps, voice searches, and near-me queries.

A great site still won’t rank well if it’s built on weak foundations. That’s why technical SEO is at the heart of what we do.

We audit your website to uncover crawl errors, slow page speeds, broken links, mobile responsiveness issues, and more. From there, we fix what’s holding your site back, ensuring search engines can fully access, understand, and index your content.

We also implement structured data, such as local business schema, to improve how your pages appear in search results, boosting your Google rankings and increasing your chances of ranking higher in search engine results.

Customers want to know they’re hiring someone reliable, qualified, and experienced. The content on your site plays a major role in establishing that trust.

We produce service page content that explains your offerings clearly and persuasively, blog posts that answer common questions, and FAQs that address real customer concerns. This helps your website rank for a broader range of keywords while demonstrating your expertise.

Effective content marketing also supports inbound links, improves time on site, and reduces bounce rates — all of which feed into your SEO performance and overall online presence.

Description goes here. Backlinks remain one of the strongest signals Google uses to determine authority. But not all links are created equal.

We pursue high-quality, relevant backlinks from industry websites, local news sources, and trade directories — never spammy link farms or paid link schemes. We also ensure your business information (NAP: name, address, phone number) is consistent across the web, particularly on citation sites like Yell, Checkatrade, and Google Maps.

This helps reinforce trust in your business and ensures local signals are strong and accurate.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.