SEO For Dentists

We start with a full diagnostic audit of your current website and online presence. This includes assessing site structure, mobile responsiveness, site speed, crawlability, broken links, and technical performance. We also analyse your existing keyword rankings, backlinks, and Google indexing status.

For example, we often uncover issues like multiple duplicate pages competing for the same keyword, bloated code slowing down page speed, or missed opportunities for schema markup. Once identified, we prioritise fixes and enhancements based on impact and effort — giving your website the strongest foundation for long-term SEO success.

Using a combination of search data, competitor analysis, and treatment targeting, we identify the most valuable keywords for your location and services. These are not just generic terms like “dentist near me” — we also focus on high-conversion phrases like “emergency dentist in [city]”, “affordable dental implants”, and “Invisalign for adults”.

We evaluate what terms competitors rank for, how they structure their content, and where they may be weak, allowing us to build a strategy that positions your clinic more effectively in local search. Each keyword is selected with user intent in mind: awareness, consideration, or decision-stage traffic.

Each month, we deliver a clear, insightful SEO report outlining your website’s performance, keyword positions, organic traffic growth, and leads. We avoid confusing jargon or vague progress updates. Instead, we focus on what matters: how SEO is translating into real patient enquiries. We also include Google Analytics traffic insights, Google Search Console coverage and queries, local visibility metrics from your GBP profile, and recommendations for upcoming improvements or content.

We also hold review calls or provide video walkthroughs so you understand what’s working, what needs tweaking, and what we’re planning next.

Local SEO is where most dental practices see their biggest return on investment. We help you dominate your catchment area by optimising your Google Business Profile — a crucial component for appearing in Google’s local “map pack”. This includes ensuring your practice’s name, address, and phone number (NAP) are consistent across the web, writing keyword-rich business descriptions that highlight your core treatments, and selecting appropriate categories that accurately reflect your services.

We also enhance your profile with high-quality images of your team, practice interiors, and key procedures to build familiarity and trust. In addition, we support review generation strategies and help you manage responses — which are essential for building social proof and improving local rankings. Alongside this, we submit your business to reputable healthcare sites and local citation sites, strengthening your digital footprint. For practices in larger cities, we also geo-target specific neighbourhoods, helping you capture local search volume without competing too broadly.

Once keywords are mapped to your service pages, we optimise all on-page elements — including headings, meta titles and descriptions, URLs, internal links, image alt text, and page structure. But this isn’t just box-ticking for search engines — we write and refine content that connects with patients.

For instance, a cosmetic dentist offering teeth whitening may need a more emotional, results-driven tone, while an emergency dental page might focus on speed, availability, and reassurance. Our content strikes the right balance between ranking well and converting visitors into booked appointments.

If you don’t yet have specific pages for key treatments, we’ll create new optimised pages for services like:

- Invisalign and orthodontics

- Veneers and smile makeovers

- General check-ups and hygiene

- Dental implants and restorative work

Improving your website’s authority is essential for outranking competitors, and one of the most effective ways to do that is through strategic linkbuilding. We focus on acquiring high-quality, relevant backlinks that signal trust and credibility to search engines. Our approach includes outreach to respected healthcare websites and dental associations, gaining exposure on relevant blogs and publications, and listing your clinic on industry sites your competitors already appear on through backlink gap analysis..

We also support digital PR campaigns and partnerships with content creators or local influencers to earn organic mentions and links. Every link we build is carefully assessed for relevance, domain authority, and quality, ensuring your backlink profile remains strong and sustainable. Over time, these off-page signals improve not only your domain authority but also help individual service pages rank higher — especially for competitive keywords in localised searches.

Because we’re a full digital marketing agency, you’re not limited to SEO. We can also support your growth through:

- Google Ads or Facebook Ads to complement slower-moving SEO campaigns

- Conversion-focused landing pages for specific offers

- Social media strategy and content calendars

- Email marketing for patient retention or reactivation

- Website redesigns or rebuilds that better reflect your brand and professionalism

This means we’re not just optimising a single channel — we’re helping you create an ecosystem where every touchpoint, from Google search to Instagram posts, contributes to patient growth.

Our technical SEO support ensures that your site performs well in search engine crawls and user experience metrics. This includes improving mobile usability across devices, fixing crawl errors and 404s, applying schema markup for services, reviews, and locations, managing canonical tags and duplicate content, and optimising Core Web Vitals like Largest Contentful Paint and First Input Delay.

These behind-the-scenes optimisations give your website the structural integrity needed to sustain rankings and reduce bounce rates — especially important for mobile-first indexing and Google's page experience updates.

Ranking on page one of Google is a highly valuable goal for any business — but it’s particularly important for IFAs, where trust, visibility, and authority drive client enquiries. The online space for financial advice is competitive and tightly regulated, posing unique SEO challenges.

Strict compliance standards, overlapping service content, limited fresh updates, and technical issues from older platforms are just some of the hurdles we’ve tackled to help both solo advisers and larger IFA networks reach the top of Google.

Read about our SEO solutions here.

Ranking on page one of Google is a highly valuable goal for any business — but it’s particularly important for accountancy firms, where a strong online presence can be the key to attracting consistent client enquiries. The accountancy sector presents its own digital challenges that require a strategic SEO approach.

Highly competitive keywords, overlapping service pages, regulatory considerations, and outdated websites are just some of the barriers we’ve helped overcome to get both local accountants and larger practices ranking at the top of Google.

Learn more about our approach and results here.

Ranking on page one of Google is a highly valuable goal for any business — but it's particularly critical for financial services firms, where a website may be the primary channel for acquiring new clients. The digital landscape in this sector is fiercely competitive and presents a unique set of challenges.

From navigating complex regulations and overcoming duplicate content across service pages, to dealing with outdated legacy platforms and a lack of fresh, relevant content — we’ve helped both boutique firms and national financial institutions rise to the top of Google’s search results.

Discover how we can support your growth here.