IFA SEO Services

We begin with a full audit—a comprehensive guide to your website’s current performance. We uncover hidden issues that may be hindering your visibility, from crawl errors and indexing problems to poor mobile performance and slow speeds.

A solid technical foundation ensures that your site is accessible to both search engines and users. We make sure every technical detail supports better performance in search engine rankings.

The cornerstone of SEO is understanding your target keywords. Our marketing team uses tools like Google Keyword Planner and SEMrush to identify what your audience is really searching for—terms like “retirement advice in Manchester” or “independent financial planning for families”.

We then develop a content plan around those insights, writing pages that educate and inform while naturally integrating relevant search terms. From core service pages to topical blog post ideas, everything is written with quality and intent.

We optimise every page’s metadata, heading structure, image alt text, and internal linking. But more importantly, we ensure that your site is intuitive and valuable for visitors. When they find it easy to navigate, locate services, and understand your value, engagement increases—and so do conversions.

SEO isn’t just for algorithms. It’s for humans who are making financial decisions. That’s why we focus equally on user experience and on-page performance.

To perform well in search engine rankings, your website must earn trust signals from elsewhere on the web. That’s where backlinks come in. We help secure coverage and links from respected sources within the financial industry, news platforms, and relevant blogs. We also advise on PR opportunities and thought leadership placements, amplifying your reputation both online and off.

These links don’t just improve rankings—they bring qualified visitors from other trusted platforms to your website.

Many of our clients operate in specific cities or counties. Our IFA digital marketing services always include a local SEO strategy to ensure you’re found by people in your area. We optimise your Google Business Profile, enhance citations in financial directories, and create content specific to your local market. We also manage review generation and response strategies, helping you build a trustworthy public profile.

Whether you serve clients face-to-face or remotely, local SEO supports visibility and authority in your chosen region.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.