SEO For IFAs
Perpetual10 specialises in SEO for IFAs, helping financial advisers increase visibility, attract higher quality enquiries and build long term trust online. By improving your website, strengthening your local presence and targeting the keywords people use when searching for financial advice, we make it easier for clients to find you and feel confident reaching out. Our strategic, compliance aware approach helps your firm stand out in a competitive market and generate consistent, qualified leads.
Get Your IFA Service Ranking Higher
We help your financial advisory firm rank higher by building a clear IFA SEO strategy that focuses on the searches potential clients make every day. This includes improving your website structure, refining your service pages, strengthening your Google Business Profile and targeting high intent financial advice keywords that lead to meaningful enquiries.
With a compliance aware and results driven approach tailored to IFAs, Perpetual10 positions your firm in front of people actively looking for pensions guidance, investment support, retirement planning and other advisory services. The result is stronger visibility, higher quality leads and a clear advantage over competing advisers in your area.
Why Independent Financial Advisers Need SEO
Most people begin their search for financial advice online, whether they are looking for pension guidance, investment support or long-term planning. If your firm is not appearing near the top of those searches, potential clients will contact competing advisers long before they find you. SEO helps independent financial advisers show up for the exact terms people use, increasing visibility and attracting clients who are actively seeking professional support.
A strong SEO strategy also helps build long-term trust, which is essential in financial services. Clear service pages, compliant content, strong local signals and a well-structured website reassure both search engines and potential clients that your firm is credible and reliable. Over time, this leads to higher rankings, consistent website traffic and a steady flow of high-quality enquiries without relying solely on paid advertising.
How Is IFA SEO Different?
IFA SEO requires a more specialised approach than standard optimisation because financial services come with strict regulations, complex user intent and a higher demand for trust. Search behaviour is also very different. People looking for pensions advice, investment support or retirement planning want reassurance, clarity and authority before they decide who to contact. Your SEO strategy needs to reflect this.
Unlike general industries, IFAs must balance visibility with compliance. Content must be accurate, carefully worded and fully aligned with FCA guidelines. Service pages need to be detailed enough to build trust, but not promotional in a way that breaches regulations. Local visibility is also more important, as most clients prefer to work with advisers nearby. This makes IFA SEO a blend of technical optimisation, trust building, compliant content and local search strategy.
How We Get You Results
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1. Technical SEO Optimisation
We begin with a full audit—a comprehensive guide to your website’s current performance. We uncover hidden issues that may be hindering your visibility, from crawl errors and indexing problems to poor mobile performance and slow speeds.
A solid technical foundation ensures that your site is accessible to both search engines and users. We make sure every technical detail supports better performance in search engine rankings.
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2. Keyword Strategy and Content Development
The cornerstone of SEO is understanding your target keywords. Our marketing team uses tools like Google Keyword Planner and SEMrush to identify what your audience is really searching for—terms like “retirement advice in Manchester” or “independent financial planning for families”.
We then develop a content plan around those insights, writing pages that educate and inform while naturally integrating relevant search terms. From core service pages to topical blog post ideas, everything is written with quality and intent.
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3. On-Page SEO and User Experience
We optimise every page’s metadata, heading structure, image alt text, and internal linking. But more importantly, we ensure that your site is intuitive and valuable for visitors. When they find it easy to navigate, locate services, and understand your value, engagement increases—and so do conversions.
SEO isn’t just for algorithms. It’s for humans who are making financial decisions. That’s why we focus equally on user experience and on-page performance.
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4. Authority Building and Link Acquisition
To perform well in search engine rankings, your website must earn trust signals from elsewhere on the web. That’s where backlinks come in. We help secure coverage and links from respected sources within the financial industry, news platforms, and relevant blogs. We also advise on PR opportunities and thought leadership placements, amplifying your reputation both online and off.
These links don’t just improve rankings—they bring qualified visitors from other trusted platforms to your website.
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5. Local SEO for IFA Visibility
Many of our clients operate in specific cities or counties. Our IFA digital marketing services always include a local SEO strategy to ensure you’re found by people in your area. We optimise your Google Business Profile, enhance citations in financial directories, and create content specific to your local market. We also manage review generation and response strategies, helping you build a trustworthy public profile.
Whether you serve clients face-to-face or remotely, local SEO supports visibility and authority in your chosen region.
Helping You Attract Quality Enquiries
Our approach to SEO for IFAs is built around attracting clients who are actively looking for professional, trustworthy financial advice. We optimise your website, refine your service pages and strengthen your local presence so your firm appears in front of people searching for pensions support, investment guidance, retirement planning and other high-value services. This helps you generate enquiries from clients who already understand what they need and are ready to speak with an adviser.
We also focus on building the credibility that sets strong IFAs apart. Clear explanations of your services, compliant content, strong reviews and a professional website all work together to reassure potential clients that your firm is a reliable choice. With a strategy tailored to how people research financial advice, Perpetual10 helps you attract better quality enquiries and build a healthier, more sustainable client pipeline.
Keeping Track of Your Growth
We give you complete visibility over how your SEO is performing so you always understand the progress being made. This includes clear monthly updates that break down your rankings, traffic, enquiries and user behaviour in a way that is easy to follow. You also receive regular meetings to review performance, discuss results and agree on the next steps for continued growth.
Alongside this, we provide straightforward reports that highlight what is working well and where further improvements can strengthen your visibility. With Perpetual10 tracking your growth, you always know how your SEO for IFAs is developing and how it is contributing to a steady flow of high quality enquiries.
Financial Services We Work With
As a Manchester-based SEO agency, we work with:
Independent Financial Advisers (IFAs)
Financial planning firms
Wealth managers
Pension and tax specialists
Investment professionals
Accountants
Bookkeepers
Whether you serve a specific niche or offer general financial advice, we’ll craft a strategy that reflects your voice, values, and vision.
Why Work With Perpetual10?
Working with Perpetual10 means partnering with a team that understands both the opportunities and the sensitivities of marketing financial services. We know the challenges IFAs face online, from industry regulations to complex client journeys, and we build SEO strategies that improve visibility while staying fully compliant and professional.
Every approach we create is tailored to your advisory services, your ideal clients and the areas you want to target. You receive clear communication, transparent reporting and ongoing support that helps your firm grow with confidence. From improving your website and refining your content to strengthening local signals and building trust, we handle the work that helps you attract more of the right clients. With Perpetual10, you get an IFA SEO strategy that delivers genuine long term results.
Frequently Asked Questions
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Most IFA firms notice early improvements within the first few months. Because financial services are competitive, the biggest gains usually come as your content, trust signals and local visibility build over time.
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Yes. When done properly, SEO fits fully within FCA guidelines. We use clear, factual and compliant content that educates clients without making unrealistic claims.
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Yes. By targeting keywords related to pensions, investments and retirement planning, SEO attracts people who are actively looking for expert financial advice and ready to take action.
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Definitely. Most clients prefer to work with an adviser nearby. Local SEO helps your firm appear in Google Maps and local searches so people can find you easily.
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Over time, yes. SEO brings in long term, consistent traffic and enquiries, which can reduce your dependence on paid advertising.
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We track rankings, traffic, enquiries and page performance. You get clear monthly updates, regular meetings and simple reports so you always know how things are progressing.
SEO Tools We Use
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SEMRush
SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.
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Screaming Frog
Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.
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Majestic
Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.
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DashThis
We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.
Our Experience
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Accountancy SEO
Ranking on page one of Google is a major advantage for any business, and for accountancy firms, it often means the difference between steady enquiries and being overlooked. With more people turning to online search to find financial support, your firm needs strong visibility to stay competitive.
From crowded search terms and similar sounding services to compliance requirements and older websites, accountants face several hurdles online. We have helped both local practices and larger firms overcome these challenges and achieve stronger, more reliable search rankings.
Read more to see how we can help you here. -
Insolvency Practitioner SEO
Ranking on page one of Google is valuable for any business, but for insolvency practitioners, it is often essential. Many directors and individuals search online as their first step when facing financial difficulty, which means your firm needs strong visibility to be found at the right moment.
The insolvency sector brings its own challenges, including high competition, sensitive subject matter, limited search volumes and older websites with technical issues. We have helped both boutique firms and national practices overcome these obstacles and achieve stronger, more consistent rankings on Google.
Learn more about our approach and results here.
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Builders SEO
Ranking on page one of Google is a major advantage for any business, and for builders it can directly lead to new projects and steady enquiries. With customers relying heavily on online search to choose contractors, strong visibility is essential in the construction industry.
Builders often face challenges such as strong local competition, similar service pages, limited new content and older websites with technical issues. We have helped both small contractors and established firms overcome these obstacles and achieve higher, more consistent rankings on Google.
Find out what we can do for your business here.
Let’s Build Your Online Presence Together
If you're ready to generate high-quality leads through strategic search, it's time to work with an SEO agency that understands your world. At Perpetual10, we combine digital expertise with financial acumen to deliver SEO that works.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!