Accountant SEO Services
Based in The Mailbox, 1 Exchange Street, Stockport, we have over 17 years of experience boosting our client's online presence with expert SEO services. Get found by your customers and grow your business today!
Strategic SEO for Accountants That Delivers Measurable Growth
At Perpetual10, we help accountancy firms attract more clients, grow their online visibility, and stand out in a competitive market through tailored SEO strategies. Our team understands the unique challenges accountants face when marketing online—whether you’re a small local practice or a national firm—and we’re here to help you rise in the rankings and win business consistently.
We’re more than just an accountant SEO agency in Manchester. We specialise in SEO across multiple sectors, but our in-depth experience with accounting professionals has made us a trusted partner for firms looking to build a reliable digital presence.
Why SEO Matters for Accountants
Search engine optimisation is one of the most cost-effective and sustainable ways to grow your firm’s client base. Unlike paid advertising, SEO targets people who are already searching for accounting services—meaning they’re ready to engage and convert.
Accountancy is a competitive sector, and visibility on page one of Google can make the difference between being discovered by new clients or being overlooked entirely. A strategic approach to accountant SEO ensures that your firm ranks highly for the services and locations that matter most to your audience.
From individuals searching for tax support to small businesses needing bookkeeping or corporate advisory services, effective SEO ensures your website appears where it counts—in organic search results driven by relevant keywords your potential clients are actively using.
What is Accountant SEO?
Accountant SEO is the process of optimising an accounting firm’s website to increase its ranking on search engines like Google and Bing. This involves improving technical structure, content quality, keyword targeting, and off-site trust signals, all of which contribute to increased visibility and better user engagement.
But accountant SEO isn’t just about keywords. It’s about understanding your audience’s search intent—whether they’re looking for an “accountant near me,” information about VAT returns, or the best firm for limited company tax planning. Our team helps align your content with these needs, turning your website into a valuable tool for lead generation.
Our SEO Strategy for Accountants
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Local SEO to Dominate Your Region
If you serve clients in a particular location, local SEO is crucial. We optimise your Google Business Profile, ensure NAP (name, address, phone) consistency across 3rd party sites, and implement locally relevant content to improve your visibility in the map pack and location-based searches.
Whether you're based in Manchester or operate across the UK, we help you appear prominently in regional searches that drive real enquiries.
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Off-Page SEO and Link Building
Authority matters. We build high-quality backlinks from trusted sources to signal your credibility to search engines. This might include directory listings, guest posts on finance-related publications, or industry associations linking to your site. Our approach to link-building is ethical, strategic, and results-focused.
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Keyword Research for High-Intent Traffic
Using industry-specific tools and competitor analysis, we identify the most relevant keywords that will bring qualified traffic to your website. From local searches like "tax advisor Manchester" to broader phrases like "how to file accounts," our keyword strategy targets a mix of short-term wins and long-term growth opportunities.
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On-page SEO and Content Optimisation
Your website needs to speak clearly to both search engines and human visitors. We optimise meta titles, header tags, and content structure, but we also focus on readability, tone of voice, and clarity. Our content strategy balances technical accuracy with approachability, helping you connect with potential clients while building authority with Google.
This is where high quality content makes the biggest difference. We create pages that genuinely inform and engage, which not only helps with rankings but also builds trust with site visitors. Google rewards content that answers search queries thoroughly and accurately—exactly what we deliver.
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Technical SEO Foundations
We start by ensuring your website is built on solid technical foundations. This includes site speed optimisation, mobile responsiveness, crawlability, and structured data markup (schema). Search engines need to be able to access and understand your content efficiently, and we make that happen behind the scenes.
We also implement tools like Google Analytics and Google Search Console so you can track user behaviour, identify key traffic sources, and monitor your site’s performance over time.
Content Marketing with Purpose
We don’t just optimise what’s already there—we help you build content that demonstrates expertise and attracts organic traffic. That means publishing articles, guides, and FAQs that align with real search queries and client concerns.
Covering topics like “sole trader vs limited company” or “when to register for VAT” helps establish your firm as a thought leader and builds what Google calls “topical authority.” This, in turn increases your visibility across a broader range of relevant keywords and improves your position in organic search results.
We also help you plan seasonal content to coincide with key periods in the accounting calendar—such as self-assessment deadlines or corporation tax updates.
Our Process: From Audit to Action
Here’s what it’s like to work with us:
Discovery – We learn about your products, priorities, platform and competitors
Audit & Strategy – We conduct deep technical, content and keyword audits and build a custom strategy roadmap.
Implementation – From fixing crawl issues to optimising pages, our team does the heavy lifting or works alongside your devs.
Content & Link Building – We produce and promote content designed to rank and earn authoritative backlinks.
Monitor & Refine – We track results and iterate your SEO campaign monthly, making data-driven adjustments.
You’ll always have clarity on where we are and what’s next.
Building Long-Term Value Through SEO
Our focus is always on delivering measurable business outcomes. We track keyword rankings, monitor traffic, and analyse user behaviour through tools like Google Analytics to ensure our strategy continues to perform. Through conversion tracking, we also measure how many leads your website is generating and where they’re coming from.
As your site gains authority and traffic increases, your cost-per-lead drops, and your return on investment climbs. That’s the compounding power of well-executed SEO.
No two accountancy firms are the same. Some target small businesses and freelancers, others specialise in corporate tax planning or wealth management. That’s why every campaign we deliver is bespoke.
We work with:
Sole practitioners aiming to dominate a local area
Mid-sized practices expanding into new regions
National firms offering virtual accounting services
Sector specialists looking to attract niche audiences
More Than Just An Accountantcy SEO Service
While we have a deep understanding of the accounting space, we also work with clients across a wide range of industries. Whether you need SEO for law firms, construction companies, e-commerce businesses or financial services providers, our expertise covers it all.
This cross-sector experience allows us to bring fresh ideas and a broader perspective to your campaign—something a pure-play accountant SEO agency might miss.
We also offer complementary services such as:
Website design with SEO baked in
PPC campaign management
Analytics and conversion tracking (including full Google Analytics setup)
Content production and strategy
So whether you’re building a new online presence or refining an existing one, we provide an integrated digital marketing approach that works.
Frequently Asked Questions
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SEO is a long-term investment. Most clients begin to see noticeable improvements within 3–6 months, with significant growth over 6–12 months.
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Not always. We can often optimise your current site. However, if your website is outdated, poorly structured or not mobile-friendly, we may recommend a rebuild to ensure better performance.
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Yes. We can create optimised service pages targeting each of your locations or service areas to improve your local visibility.
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Accountant SEO requires understanding search behaviour in the financial space, trust signals needed in professional services, and how to comply with industry expectations while still standing out. It’s about combining technical SEO with industry-savvy content and client insight.
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Not at all. We work with a wide range of businesses, though we have strong experience in SEO for accountants and financial professionals.
SEO Tools We Use
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SEMRush
SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.
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Screaming Frog
Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.
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Majestic
Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.
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DashThis
We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.
Our Experience
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Ecommerce
Ranking on page one of Google is a highly coveted achievement for any organisation. But especially for e-commerce businesses whose only sales channel might be their site. The online retail space is a difficult one, however, with very unique challenges.
Strong competition, large numbers of product pages, duplicate content, limited fresh content, and technical issues from legacy sites are just some of the issues our team have overcome in the past to take both small, independent shops to huge high street retailers to the top of Google.
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Hospitality
Ranking high in Google is crucial for organisations in the hospitality and event-based night-out industries, such as hotels, restaurants, mini golf, and other destination businesses. However, there are several specific challenges that these businesses face which our team are adept at solving.
High competition, location-specific searches, seasonal fluctuations, effective management of multiple locations, online reviews, managing peak vs off-peak times, and limited content are the problems we're used to solving.
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Trades & Construction
Trades businesses, such as plumbers, electricians, and builders, face several specific challenges when it comes to ranking on page one of Google.
Finding the time to produce content, ensuring they have enough work during 'quite' seasons whilst coping with peak times of the year, managing their local listings to attract nearby searches, and the high competition from many other tradie’s. Our team have worked with drainage specialists, locksmiths, driveway installers, and joiners to not only overcome these issues, but to thrive on Google.
We’re Here To Help.
If we sound like an agency you’d like to work with we’d love the opportunity to speak. All you have to do is decide how you’d like to contact us!