SEO For Accountants

If you serve clients in a particular location, local SEO is crucial. We optimise your Google Business Profile, ensure NAP (name, address, phone) consistency across 3rd party sites, and implement locally relevant content to improve your visibility in the map pack and location-based searches.

Whether you're based in Manchester or operate across the UK, we help you appear prominently in regional searches that drive real enquiries.

Authority matters. We build high-quality backlinks from trusted sources to signal your credibility to search engines. This might include directory listings, guest posts on finance-related publications, or industry associations linking to your site. Our approach to link-building is ethical, strategic, and results-focused.

Using industry-specific tools and competitor analysis, we identify the most relevant keywords that will bring qualified traffic to your website. From local searches like "tax advisor Manchester" to broader phrases like "how to file accounts," our keyword strategy targets a mix of short-term wins and long-term growth opportunities.

Your website needs to speak clearly to both search engines and human visitors. We optimise meta titles, header tags, and content structure, but we also focus on readability, tone of voice, and clarity. Our content strategy balances technical accuracy with approachability, helping you connect with potential clients while building authority with Google.

This is where high quality content makes the biggest difference. We create pages that genuinely inform and engage, which not only helps with rankings but also builds trust with site visitors. Google rewards content that answers search queries thoroughly and accurately—exactly what we deliver.

We start by ensuring your website is built on solid technical foundations. This includes site speed optimisation, mobile responsiveness, crawlability, and structured data markup (schema). Search engines need to be able to access and understand your content efficiently, and we make that happen behind the scenes.

We also implement tools like Google Analytics and Google Search Console so you can track user behaviour, identify key traffic sources, and monitor your site’s performance over time.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.