Lizzie Loves Google Ads Setup
Client Overview
Client: Lizzie Loves
Industry: Health & Wellbeing
Service: Google Ads Management
Goal: Launch and optimise a new Google Ads account to drive sales with a strong initial ROAS.
The Challenge
In early 2021, Lizzie Loves wanted to launch their first Google Ads campaign but had no prior experience managing paid search. They needed a trusted partner to set up the account, ensure accurate tracking, and structure campaigns to deliver measurable results from the outset.
The primary challenge was building a new campaign from scratch, establishing robust tracking, and achieving a return on ad spend (ROAS) that would justify continued investment.
Our Approach
To ensure Lizzie Loves’ Google Ads Shopping campaign was set up for success, we handled every aspect of the account launch:
-
Merchant Center Setup & Audit: Created and optimised the Google Merchant Center account, ensuring all products were feed-ready and compliant with Google’s requirements.
-
Product Feed Optimisation: Structured product titles, descriptions, and categories to improve relevance and visibility in Shopping ads.
-
Campaign Structuring: Built Shopping campaigns segmented by product category and priority, allowing for granular control over bids and budgets.
-
Conversion Tracking Implementation: Configured accurate conversion tracking for purchases and key interactions, ensuring ROAS could be measured precisely.
-
Bidding Strategy & Budget Allocation: Selected appropriate Smart Bidding strategies and allocated budgets per campaign to maximise performance.
-
Initial Testing & Optimisation: Ran the campaigns with initial optimisations, monitored performance, and adjusted bids and priorities to identify top-performing products.
-
Reporting & Handover: Provided clear performance insights and a structured framework so the client could confidently manage campaigns moving forward.
The Results
Our strategic setup and initial campaign management delivered immediate results:
-
ROAS: Achieved a 310% ROAS during the initial launch period.
-
Campaign Insights: Identified top-performing products and audience segments for continued optimisation.
-
Client Empowerment: The client gained confidence in managing the campaigns independently, with a proven framework to maintain strong performance.
This project demonstrates how proper account setup, structured campaigns, and performance tracking can deliver a high ROAS from the very start of a Google Ads campaign.