E-commerce SEO

Every successful ecommerce SEO campaign begins with a robust technical foundation. Our audits delve deep into the infrastructure of your ecommerce website to uncover and resolve issues that hinder visibility and crawlability. We examine factors such as duplicate content, inefficient URL structures, and pagination logic that could confuse search engines. We also assess indexing status, mobile performance, site speed, and Core Web Vitals to ensure your site meets modern SEO standards. By identifying and fixing these foundational issues early, we give your ecommerce site the structural integrity it needs to support growth.

Effective ecommerce SEO relies on understanding exactly how your customers search. That’s why our keyword research process goes beyond surface-level data. We analyse high-conversion keywords related to your product range, uncover long-tail opportunities, and assess the intent behind search terms. Once we’ve built a comprehensive keyword list, we map each term to the most relevant page on your ecommerce website — whether that’s a product page, a category, or a blog article. This ensures your content is tightly aligned with searcher intent, helping each page rank for the terms that matter most to your business.

Product pages are the heart of your ecommerce business, and they need to do more than simply describe an item. We optimise your product pages to attract organic traffic and guide users to convert. This includes writing compelling, SEO-friendly product titles and descriptions, integrating structured data to enable rich snippets in search results, and ensuring that metadata and image tags are properly configured. We also support your internal linking strategy to strengthen site architecture and help distribute authority throughout your ecommerce website. The result is a set of product pages that are search-optimised, user-friendly, and conversion-ready.

Your category pages serve as crucial landing points for high-volume, high-intent traffic. We optimise these pages to ensure they’re not only easy to navigate but also highly visible in search results. Our approach includes adding relevant, keyword-rich content that helps search engines understand what each category represents. We enhance the structure of these pages for both users and bots by refining filters, improving internal linking, and applying schema markup. This combination of clarity and relevance helps establish your category pages as authoritative hubs that drive significant organic traffic to your ecommerce website and aid conversion paths.

Great content fuels visibility and trust — especially in ecommerce. We craft a content strategy that supports your SEO objectives while aligning with your customer journey. From blog articles and how-to guides to product comparisons and seasonal content, we produce materials that engage your audience and improve keyword reach. Our content is designed not just for rankings, but for utility and brand value — helping you answer questions, solve problems, and position your ecommerce business as an authority in its niche. Every piece is planned with intent, structured for SEO, and measured for impact.

Backlinks are still a powerful ranking factor, and quality matters more than ever. Our digital PR campaigns focus on earning high-authority editorial links that genuinely enhance your ecommerce website’s reputation. We develop story-driven content and outreach strategies that connect with journalists, bloggers, and relevant industry publications. Whether it’s product features, thought leadership, or trend commentary, we tailor each campaign to reflect your brand’s voice and appeal to your ideal audience. The result is a natural backlink profile that strengthens domain authority and supports your overall SEO strategy without compromising quality.

If you're replatforming your ecommerce website, proper SEO planning is essential to avoid losing search traffic and rankings. We manage SEO migrations with precision — preserving your hard-earned visibility while setting the stage for future growth. Our process includes mapping old URLs to new equivalents, auditing the pre-launch version of the site, and configuring redirects to maintain equity. We simulate post-launch crawl behaviour and monitor for indexing anomalies, ensuring that Google and users experience a smooth transition. Whether you're switching CMS, consolidating domains or launching a redesign, we make sure SEO remains a core consideration from start to finish.

SEO isn’t static — it evolves with algorithms, user behaviour, and your business needs. That’s why our work doesn’t stop at implementation. We provide clear, data-driven monthly reporting that tracks keyword rankings, traffic patterns, conversion metrics and backlink growth. These insights allow us to make informed decisions, identify new opportunities, and adapt our strategy for continued performance. Each report is accompanied by expert analysis and actionable next steps, ensuring transparency and measurable progress. With Perpetual10, you’ll always know where your ecommerce business stands — and where you're heading.

SEMRush provides a wide range of features to help with keyword research, competition analysis, backlink audits, and content optimisation. Through SEMRush, we track our client’s rankings, run weekly site audits to quickly identify new issues, monitor unlinked brand mentions, and track lost backlinks to recover. It also allows for the monitoring of various social media metrics and advertising research meaning it can be used for far more than just SEO.

Screaming Frog supports our SEO efforts by providing automated crawls of our client’s sites to extract valuable data such as URLs, metadata, headers, and page content. We use this information to fix issues such as broken links, duplicate content, missing tags, and other technical SEO problems. Screaming Frog also provides advanced features such as analysing page load speed, generating XML sitemaps, and integrating with GA.

Majestic is our preferred backlink analysis tool. It provides a comprehensive database of link data, allowing us to track and analyse client backlinks as well as those of their competitors. With Majestic, we can view detailed information about the quality and quantity of links, anchor text, and referring domains. It also provides tools for link building, keyword research, and a site explorer. When it comes to backlink analysis, few tools are better.

We believe reports should be automated, timely, and available at a moment’s notice, answering business questions quickly and accurately. DashThis allows us to achieve this through customised reports built for your specific needs. It integrates with a wide range of marketing platforms including Google Analytics, Facebook Ads, and Instagram, allowing us to consolidate data from different sources into a single report.