Winecroft: Raising the Glass on PPC Performance

Reduction in wasted ad spend

Return on Ad Spend (ROAS) achieved

Overview

Winecroft is a premium fine wine subscription service that delivers carefully curated wines directly to its members. The brand focuses on offering exclusive selections from leading producers around the world, providing a personalised tasting experience for wine enthusiasts.

We partnered with Winecroft to audit, optimise, and scale their PPC advertising campaigns, transforming performance and achieving a remarkable Return on Ad Spend (ROAS) of 412%.

The Challenge

Winecroft had already been investing in Google Ads, but wasn’t achieving the level of performance or return they expected. Their previous campaigns faced several common challenges:

Inefficient keyword targeting, leading to wasted ad spend.
Generic ad copy that didn’t fully capture the brand’s premium positioning.
Limited data tracking, making it difficult to measure and optimise true campaign ROI.

They needed a strategy that could deliver stronger returns, better reflect their brand identity, and attract high-quality customers who appreciate the value of fine wine.

Our Approach

We began with a comprehensive PPC audit to understand where spend was being lost and where opportunities for improvement lay.

Account & Campaign Audit

We reviewed every aspect of the existing setup — from keyword match types and ad extensions to bidding strategies and conversion tracking — to uncover inefficiencies and growth potential.

Campaign Restructure & Optimisation

We restructured campaigns around key audience segments and refined targeting to focus on high-intent, high-value search queries.

Ad copy was rewritten to better communicate Winecroft’s unique selling points — exclusivity, curation, and premium quality.

Conversion Tracking & Continuous Refinement

We implemented accurate conversion tracking and A/B tested landing pages to ensure that every pound spent was accountable and optimised for performance.

The Results

The results were both immediate and substantial:

Return on Ad Spend (ROAS) increased to 412%.
Improved lead and subscriber quality, with a greater proportion of high-value customers.
Reduced wasted ad spend by 8%, creating a leaner, more efficient campaign structure.

This uplift not only drove stronger financial returns but also allowed Winecroft to reinvest confidently in scaling their acquisition campaigns.

Conclusion

By combining data-driven analysis with refined messaging and smart optimisation, we helped Winecroft transform their paid advertising into a highly efficient growth channel.