Arabella Designs: Turning Around PPC Performance for a Luxury Sofa Brand
Overview:
Arabella Designs is a luxury sofa and furniture eCommerce brand, known for its handcrafted designs, exceptional quality, and timeless style. When they approached us, they had been struggling to see meaningful results from their Google Ads investment, despite working with another agency for several months.
We stepped in to rebuild their Google Ads and Shopping campaigns from the ground up, and within just one week of launch, we had already delivered more sales than during the previous two months.
The Challenge:
Arabella Designs had invested heavily in paid advertising but weren’t seeing any return. Their previous agency had failed to generate sales, and when the contract ended, they refused to transfer ownership of the Google Ads account, leaving Arabella Designs without access to their own campaign data or history.
This meant starting completely from scratch, a challenging scenario for any advertiser, particularly in a competitive luxury eCommerce market where cost-per-clicks are high and audience targeting must be precise.
The key challenges were:
No access to historic campaign or audience data.
A need to quickly re-establish brand visibility in Google Ads and Shopping.
A requirement to prove ROI fast to rebuild confidence in paid advertising.
Our Approach:
We built a fresh Google Ads and Shopping account from the ground up, following best practices and a performance-led structure designed for rapid impact.
Account Setup & Strategy
We created a new Google Ads account, ensuring correct conversion tracking, audience setup, and feed integration for Shopping campaigns.
Campaigns were structured to align with product categories, price points, and margin priorities — giving us immediate control over spend and performance visibility.
Shopping Feed Optimisation
Product titles, descriptions, and images were optimised for search intent and Google Shopping algorithms, ensuring maximum relevance and visibility for luxury furniture terms.
Ad Copy & Targeting
We crafted high-quality ad copy reflecting Arabella Designs’ premium positioning, and implemented smart audience targeting to reach customers actively searching for luxury furniture.
The Results:
The turnaround was dramatic:
More sales within 1 week than the previous agency achieved in two full months.
A fully functioning, well-structured account that Arabella Designs could confidently manage in-house.
A clear, transparent setup that provided the team with full ownership and understanding of their advertising performance.
By building the campaigns correctly from day one, we laid the groundwork for ongoing success, proving that a strategic, transparent, and data-led approach can outperform poorly managed campaigns, even in a short timeframe.
Conclusion
Our work with Arabella Designs demonstrates how a well-structured Google Ads and Shopping setup can transform performance almost overnight, even when starting from a blank slate.
Through smart campaign architecture, audience insight, and transparent collaboration, we not only restored confidence in paid advertising but empowered the Arabella team to take control of their long-term growth.
