CD Locksmiths: Dominating Search in Rotherham Through Local SEO
Overview:
Since 2020, CD Locksmiths, a family-run locksmith business based in Rotherham, has partnered with us to strengthen its digital presence. Through a focused Local SEO strategy, CD Locksmiths has transformed from a local service provider to one of the top-ranking locksmiths across Rotherham and surrounding areas, consistently appearing at the top of Google search results.
The Challenge:
Before engaging with us, CD Locksmiths faced the common challenges of many local businesses:
Limited visibility in organic search results.
Inconsistent customer enquiries through their website.
Difficulty standing out in a crowded local service market.
They needed a trusted partner to help them grow their online presence and drive more qualified local leads.
Our Approach:
We developed a comprehensive Local SEO strategy tailored to the locksmith sector. Our approach focused on:
On-page optimisation for key service and location pages.
Google Business Profile management, including keyword-rich updates and photo optimisation.
Consistent citation building across trusted local directories.
Ongoing performance monitoring and SEO adjustments to maintain top rankings.
We also implemented a review management strategy, encouraging satisfied customers to share their experiences, a key trust factor for local service providers.
The Results:
The impact of our SEO partnership has been transformative:
Consistently ranked #1 in Google local results for “Locksmith Rotherham” and related search terms.
Significant increase in organic traffic, leading to more regular booking enquiries through the website.
326+ verified 5-star reviews, cementing CD Locksmiths’ reputation as the leading locksmith in the area.
This sustained visibility has delivered a steady stream of customers and strong brand recognition throughout South Yorkshire.
Crisis and Recovery: Handling a Malicious Review Attack
In early 2025, CD Locksmiths faced an unexpected crisis. A malicious review attack, in which over 30 fake 1-star reviews were submitted within days. The attackers then contacted the business, demanding payment to remove the reviews.
We acted swiftly:
Documented the fraudulent reviews and coordinated directly with Google’s support teams.
Submitted evidence of malicious activity, including timestamps and message trails.
Worked to have all fake reviews removed, restoring CD Locksmiths’ reputation and verified 5-star average.
Within days, their Google rating was fully reinstated, and customer trust was preserved.
