Winecroft: Raising the Glass on PPC Performance

Overview:

Winecroft is a premium fine wine subscription service that delivers carefully curated wines directly to its members. The brand focuses on offering exclusive selections from leading producers around the world, providing a personalised tasting experience for wine enthusiasts.

We partnered with Winecroft to audit, optimise, and scale their PPC advertising campaigns, transforming performance and achieving a remarkable Return on Ad Spend (ROAS) of 412%.

The Challenge:

Winecroft had already been investing in Google Ads, but wasn’t achieving the level of performance or return they expected. Their previous campaigns faced several common challenges:

• Inefficient keyword targeting, leading to wasted ad spend.

• Generic ad copy that didn’t fully capture the brand’s premium positioning.

• Limited data tracking, making it difficult to measure and optimise true campaign ROI.

They needed a strategy that could deliver stronger returns, better reflect their brand identity, and attract high-quality customers who appreciate the value of fine wine.

Our Approach:

We began with a comprehensive PPC audit to understand where spend was being lost and where opportunities for improvement lay.

Account & Campaign Audit

We reviewed every aspect of the existing setup — from keyword match types and ad extensions to bidding strategies and conversion tracking — to uncover inefficiencies and growth potential.

Campaign Restructure & Optimisation

We restructured campaigns around key audience segments and refined targeting to focus on high-intent, high-value search queries.

Ad copy was rewritten to better communicate Winecroft’s unique selling points — exclusivity, curation, and premium quality.

Conversion Tracking & Continuous Refinement

We implemented accurate conversion tracking and A/B tested landing pages to ensure that every pound spent was accountable and optimised for performance.

The Results:

The results were both immediate and substantial:

• Return on Ad Spend (ROAS) increased to 412%.

• Improved lead and subscriber quality, with a greater proportion of high-value customers.

• Reduced wasted ad spend, creating a leaner, more efficient campaign structure.

This uplift not only drove stronger financial returns but also allowed Winecroft to reinvest confidently in scaling their acquisition campaigns.

Conclusion

By combining data-driven analysis with refined messaging and smart optimisation, we helped Winecroft transform their paid advertising into a highly efficient growth channel.

The project demonstrates how a focused, insight-led PPC strategy can deliver significant ROI, even in competitive, premium markets, when creativity and analytics work hand in hand.