FourNet: Driving Growth Through Strategic SEO

Overview:

FourNet is a leading provider of cloud, contact centre, communication, collaboration, networking, and security solutions. With a strong reputation for delivering digital transformation and exceptional customer experiences, FourNet helps public and private sector organisations modernise the way they work and engage with their customers.

In 2022, FourNet partnered with us to strengthen their organic search visibility and attract more qualified traffic to their website.

The Challenge:

Although FourNet had a robust offering and strong brand presence, their website was not fully capitalising on organic search opportunities. Key challenges included:

• Technical SEO issues limiting crawlability and site performance.

• A lack of optimised, high-intent content aligned with their key service areas.

• Limited backlink authority in a competitive B2B technology sector.

They needed an SEO strategy that would improve visibility, enhance content relevance, and support long-term growth in organic traffic.

Our Approach:

We delivered a comprehensive SEO campaign focused on three pillars:

Technical SEO Fixes

We conducted a full technical audit to identify issues affecting site performance and indexation. Core fixes included improving crawl efficiency, optimising page speed, enhancing metadata, and resolving duplicate content issues.

Content Development

Our team worked with FourNet to create and optimise new landing pages and blog content targeting relevant service areas and search intent. This expanded their content footprint and increased their keyword visibility across high-value terms.

Link Building and Authority Growth

We implemented a targeted link acquisition strategy, securing placements on authoritative industry websites and directories to strengthen FourNet’s domain authority and trust signals.

The Results:

The campaign delivered measurable and lasting results:

• +30% increase in organic traffic year-on-year.

• Improved keyword rankings across core solution areas, including cloud, contact centre, and security.

• Enhanced content performance with greater engagement and visibility for key digital transformation topics.

These improvements positioned FourNet as a trusted thought leader within the digital transformation and communications technology space.

Conclusion

Through a data-driven and collaborative SEO strategy, we helped FourNet boost their online visibility, attract more qualified visitors, and reinforce their position as a leader in digital transformation solutions.

The campaign demonstrates how well-executed SEO can amplify brand authority and drive consistent growth. Even in highly competitive B2B sectors.