Lizzie Loves Google Ads Setup
Client Overview:
Client: Lizzie Loves
Industry: Health & Wellbeing
Service: Google Ads Management
Goal: Launch and optimise a new Google Ads account to drive sales with a strong initial ROAS.
The Challenge:
In early 2021, Lizzie Loves wanted to launch their first Google Ads campaign but had no prior experience managing paid search. They needed a trusted partner to set up the account, ensure accurate tracking, and structure campaigns to deliver measurable results from the outset.
The primary challenge was building a new campaign from scratch, establishing robust tracking, and achieving a return on ad spend (ROAS) that would justify continued investment.
Our Approach:
To ensure Lizzie Loves’ Google Ads Shopping campaign was set up for success, we handled every aspect of the account launch:
Merchant Center Setup & Audit: Created and optimised the Google Merchant Center account, ensuring all products were feed-ready and compliant with Google’s requirements.
Product Feed Optimisation: Structured product titles, descriptions, and categories to improve relevance and visibility in Shopping ads.
Campaign Structuring: Built Shopping campaigns segmented by product category and priority, allowing for granular control over bids and budgets.
Conversion Tracking Implementation: Configured accurate conversion tracking for purchases and key interactions, ensuring ROAS could be measured precisely.
Bidding Strategy & Budget Allocation: Selected appropriate Smart Bidding strategies and allocated budgets per campaign to maximise performance.
Initial Testing & Optimisation: Ran the campaigns with initial optimisations, monitored performance, and adjusted bids and priorities to identify top-performing products.
Reporting & Handover: Provided clear performance insights and a structured framework so the client could confidently manage campaigns moving forward.
The Results:
Our strategic setup and initial campaign management delivered immediate results:
ROAS: Achieved a 310% ROAS during the initial launch period.
Campaign Insights: Identified top-performing products and audience segments for continued optimisation.
Client Empowerment: The client gained confidence in managing the campaigns independently, with a proven framework to maintain strong performance.
This project demonstrates how proper account setup, structured campaigns, and performance tracking can deliver a high ROAS from the very start of a Google Ads campaign.
