HT Compliance Services SEO Success
Client Overview:
Client: HT Compliance Services
Industry: Health & Safety Compliance
Service: SEO Campaign
Goal: Increase visibility in the Manchester region and generate more leads from organic search.
HT Compliance Services, with offices in Greater Manchester and Cornwall, work with a diverse range of clients across the UK, including the NHS, schools, government offices, local restaurants, and football stadiums. Their mission is to ensure businesses comply with health and safety legislation and insurance requirements, protecting employees, the public, and the business itself.
The Challenge:
In 2021, HT Compliance Services wanted to rank higher in Manchester to attract more local clients. Despite offering essential compliance services, their online visibility was limited, and their website was not fully optimised to target relevant search terms.
The primary challenge was to improve search rankings for key local terms, increase organic traffic, and ultimately drive more inbound enquiries from businesses in the Manchester area.
Our Approach:
We implemented a comprehensive SEO strategy tailored to HT Compliance Services’ goals:
Setup Phase:
Keyword Research & Mapping: Identified high-value primary and secondary keywords and mapped them to relevant pages.
On-Page Optimisation: Optimised every page for selected keywords, ensuring meta tags, headings, and content were fully aligned with search intent.
Technical SEO Audit: Ran a full site audit, fixed issues affecting crawlability, page speed, and Core Web Vitals.
Google Analytics Setup: Configured Google Analytics with full tracking for form submissions, phone calls, and user behaviour.
Benchmarking: Produced an initial report to track rankings, traffic, and visibility before work began.
Ongoing SEO Work:
Regular Content Production: Created high-quality, targeted content to engage users and improve rankings.
Site Health Monitoring: Continuously monitored the website and fixed any new technical issues.
Monthly Reporting: Provided detailed monthly reports on traffic, rankings, and conversions.
Link Building & Outreach: Secured backlinks from relevant local and industry websites to boost authority.
The Results:
Our ongoing SEO campaign delivered significant improvements in visibility and traffic:
64% of targeted keywords achieved first-place rankings
79% of terms reached the top 3 positions
81% of terms appeared on the first page
Organic traffic increased by 652%
The client reported a noticeable rise in inbound phone enquiries and form submissions
This success demonstrates how a structured SEO approach covering technical fixes, on-page optimisation, content creation, and link building can transform visibility and generate tangible business results.
