UltraResin Driveways SEO & Website Build

Client Overview:

Client: UltraResin Driveways
Industry: Driveways, Paths & Patios
Service: Website Design & SEO Campaign
Goal: Build an online presence from scratch and achieve top local search visibility in South Manchester and Cheshire.

UltraResin Driveways specialises in installing high-quality resin, Indian stone, Tegula, and pressed concrete driveways, paths, and patios. Before working with us, they had no website or search engine visibility. They wanted to establish a professional online presence and attract local customers through search and reputation management.

The Challenge:

UltraResin Driveways started with no digital footprint. No website, no search engine rankings, and a limited online reputation. The challenge was to:

• Create a professional website suitable for a local services business

• Optimise the site for search engines across multiple service types

• Build local visibility in South Manchester and Cheshire

• Establish trust and credibility online

Our Approach:

We delivered a full-service digital strategy designed to build their online presence from scratch:

Website Development:

• Built a simple, user-friendly Wix website highlighting their services, service areas, and portfolio

• Optimised site structure, navigation, and mobile responsiveness to improve user experience and search engine crawlability

• Created service-specific pages for resin, Indian stone, Tegula, and pressed concrete solutions

SEO & Local Search:

• Keyword Research & Mapping: Identified high-value keywords for each service and local area

• On-Page SEO: Optimised all pages for primary and secondary keywords, including meta tags, headings, and image alt text

• Technical SEO Audit: Ensured fast loading times, secure HTTPS setup, and mobile optimisation

• Content Creation: Added engaging service descriptions, localised content, and portfolio case studies to improve relevance

• Local SEO & GMB Setup: Created and optimised a Google My Business account, enabling local search visibility and review collection

• Reputation Management: Guided the client in generating over 50 five-star reviews on Google

The Results:

The combination of website optimisation and local SEO delivered excellent results:

• Top local rankings: The site now ranks first across all target locations in South Manchester and Cheshire

• Professional online presence: A fully optimised Wix website showcasing all services

• Strong local reputation: Google My Business account with 50+ five-star reviews, building trust with potential customers

• Lead generation: Increased enquiries through both website forms and direct Google search calls

This project demonstrates how building a digital presence from scratch, combined with local SEO and reputation management, can quickly establish a business as a trusted leader in its service area.