Blog | Selling Internationally – Is Your Infrastructure Ready?

10th June 2017

At last months’ GMCC Meet the Expert event, the energy from SMEs to grow their business home and abroad was laid bare, as were the challenges they face doing so. From prioritising budgetary spend, to outsourcing key responsibilities, to knowing which markets to venture into, every delegate has been hesitating for one reason or another.

Yet every single person we spoke to had one thing in common – their technology was unlikely to support such a change. When company growth is organic, it leaves business owners with underperforming legacy systems and an infrastructure built for the now, rather than for the future.

UK is leading the world

The UK is the 5th largest nation by GDP and in the top 4 digitally evolved nations in the world, and this presents an incredible opportunity to lead the world. Trading online with a billion people has never been easier and we have the skills and knowledge to make it happen.

However, in order to make the most of these possibilities, there are considerable technical, cultural and logistical barriers to overcome. To take advantage of this customer demand, growing SMEs need an enterprise level software system that can cope with increasing sales and product diversification.

Despite a host of such platforms on the market, many suffer such complexity issues that reduce efficiency and opportunity as entrepreneurs seek to fathom out the answers. Only the highest form of ERP systems have so far delivered the best experience, but also at an incredible cost. The real solution to these challenges can be found in a new cloud-based platform designed to meet the demands of exporting.

Selling globally from a central system

Shopit is an Google Cloud hosted ecommerce-centred solution developed here in Manchester, and aimed at helping retailers run multiple websites, multiple brands, in multiple languages from the same, single login. It also connects securely using APIs to all your favourite systems and applications meaning less disruption as you advance your online system.

Your expansion abroad will enable you to trade on global eMarketplaces – a great entry point to test foreign market territories – largely unknown to us, such as Mercado Libre, Spartoo and Alibaba. Shopit’s OpenAPI capabilities allows you to send customised product feeds and receive global orders from the same, single dashboard.

SMEs can also tap into improved order fulfilment as Shopit has various resource planning functions, including global stock management and delivery APIs, which are essential when managing multiple warehouses in different countries.

The great thing about all of this seamless integration and versatility is that it takes the hassle out of selling online both abroad and here in the UK, allowing you to focus on your business.

If you’d like to hear more about Shopit and how it can help you, head to or contact us on 0161 832 4110.

Adam Pritchard

Founder of this agency and Shopit, Adam has nearly 20 years of digital experience, from the days of getting 3M and Pioneer UK web-friendly, to leading project teams on development and marketing projects for the likes of Tesco, Royal College of Nursing and National Tyres. Secretary of junior football club Winton Wanderers, most of the weekend is spent coaching kids, or reading the Sunday papers with coffee and cake.