Blog | IMO Records go digital

12th January 2012

When IMO Records decided to move into the online downloads market (as an addition to selling vinyls) the technology challenge was going to be key to their success. After mapping out the ideas, business model and technical requirements, we integrated some cool features for them into our own ecommerce system Shopit, such as automatically transcoding master audio files into multiple digital formats.

Attaching digital audio files

The Shopit admin contains many customised features such as options to attach MP3 preview files to albums (above) and managing duplicate releases (below).

Handling duplicate digital files

Adam Pritchard

Founder of this agency and Shopit, Adam has nearly 20 years of digital experience, from the days of getting 3M and Pioneer UK web-friendly, to leading project teams on development and marketing projects for the likes of Tesco, Royal College of Nursing and National Tyres. Secretary of junior football club Winton Wanderers, most of the weekend is spent coaching kids, or reading the Sunday papers with coffee and cake.